Diploma - Business Marketing
- 2 years
- Duration
- 17,643 CAD/year
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Diploma
- Degree
- Campus
- Format
- Kingston / Canada
- Location
- St. Lawrence College, Canada
- School
Program description
Marketing begins with a foundational knowledge of business and its disciplines, and your marketing abilities are scaffolded over two years to create value for the marketplace and open doors to marketing opportunities.
Integrated marketing communications, professional selling, consumer behavior, design and digital experience, marketing metrics and analysis, retail marketing strategies, e-commerce, business simulations, and entrepreneurship are among the classes. With a marketing placement, you become career-ready and contribute to a company.
You participate in Emotional Intelligence and Work Place Big 5 self-assessments, job fairs, dining etiquette, and intense professional growth with a holistic approach to career readiness. You meet with faculty on a regular basis to review customized development plans for pursuing pertinent personal objectives.
Program structure
Semester 1
- Introduction to Business
- Communications for College
- Business Computer Applications
- Introductory Business Mathematics
- Professional and Personal Development
- Accounting Fundamentals
- Introduction to Economics
Semester 2
- Business Communications
- Principles of Human Resource Management
- Marketing Essentials
- Mathematics of Finance
- Business Application Modeling
- The Human Side of Business: Thriving in the New World of Work
- General Education Course
Semester 3
- Introduction to Intercultural Communications
- Professional Selling
- Integrated Marketing Communications 1
- Marketing Career Strategies
- Design and Digital Experience
- Consumer Behaviour
- Marketing Metrics and Analysis
- Marketing Placement Preparation
Semester 4
- Integrated Marketing Communications 2
- Advanced Topics in Marketing
- Retail Marketing Strategies
- Entrepreneurship
- Marketing Internship 1
- Applied Marketing Research
Price
- Tuition 15,500 CAD
- Program Fees 0,00 CAD
- Ancillary Fees 2,143 CAD
Total tuition per 2 semester (one year) 17,643 CAD
Fees are estimates only
Requirements for applicants
Admission requirements
- Ontario Secondary School Diploma, or equivalent
- Grade 12 English at the C or U level
- Grade 11 Math at the C, U or M level
English Proficiency requirements are:
- International English Language Testing System (IELTS)-Academic - Overall 6.0 with no band less than 5.5 (SDS requires an overall 6.0, with no band less than 6.0)
- TOEFL Internet-based Test (iBT) or Home Edition - 78
- TOEFL Computer-based Test - 213
- Canadian Academic English Language (CAEL. In-person or Online)* - overall 60
- EIKEN (Test in Practical English Proficiency)* - pre 1
- The Michigan English Test* - Overall 58 with no individual score below 56, ECCE/ECPE 650 or higher
- Cambridge English Proficiency* - 173
- Duolingo (Temporarily accepted)* - 105
- Pearson Test of English -Academic (Online & In-person) - 55
*Note: Students from India are not eligible to submit the results of this test as proof of English proficiency.
About the university
St. Lawrence College has campuses in Kingston, Brockville, and Cornwall, Ontario. Our secure neighborhoods combine small-town atmosphere with big-city attractions, like shopping, eating, and nightlife.
The institution has 6,700 full-time and 20,000 part-time students in 89 academic programs and 829 full- and part-time employees, including 414 professors.
With modern, expansive facilities in three vibrant eastern Ontario cities and a solid track record of excellence, St. Lawrence College still combines all the benefits of a world-class education with the advantages of small-town living and personal attention to detail.
