Bachelor of Arts (Honours) - Digital Advertising
- 4 years
- Duration
- 119,100 HKD/year
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Bachelor
- Degree
- Campus
- Format
- Hong Kong
- Location
Program description
Programme Objectives
This curriculum seeks to foster students' creativity and design thinking. Students will be able to design effective advertising solutions through the process of performing research, analysis, implementation, and evaluation after gaining a thorough understanding of advertising theory and principles, as well as exploring knowledge and application of digital advertising. In addition to local market information, international aspects will be provided to students through visits or seminars that give corporate information and practical expertise taught by industry leaders. Practice makes perfect! We have strong connections with industry practitioners for internships and encourage students to showcase their originality in international contests. Current students and graduates excelled in a variety of local and international advertising contests, including the Red Dot Award and the HK4As Kam Fan Student Awards.
Career Prospects
Students who complete the program will have professional advertising skills, a strong marketing acumen, and an understanding of new media technologies, all of which are required in the industry for conducting advertising campaigns, digital marketing, branding design, interactive and online advertising, and transmedia and graphic communications design. They might become the next Creative Director, Brand Consultant, and Designer.Program structure
Year 1
- Advertising and Marketing Principles
- Interface Design
- Media Aesthetics
- Modern Cinematography and Virtual Reality
- Semiotics
- Storytelling
- Types and Images
- English for Academic Studies
- Chinese
- Creativity and Innovation in Society
Year 2
- Animation
- Consumer Behaviour to Conversion Strategy
- Copywriting and Content Strategy
- Corporate Identity and Branding
- Media Morality
- M-Commerce and Social Media Strategy
- Technology, Society and Work
- Entrepreneurial Mindset
- Elective Modules
- Work-integrated Learning
Year 3
- Data Analytics, ROI and Reporting
- Design Studio in Digital Era
- Digital Marketing
- English for Academic Studies
- English for Professional Purposes
- Chinese
- Elective Modules
Year 4
- Crowdsourcing and Platform Business
- Design Management
- Design Studio in Digital Era
- Dissertation
- Final Design Studio
- Elective Modules
Price
- Tuition fee: 119,100 HKD/year
- Registration fee: 5,000 HKD (will be deducted from the first instalment of tuition fees)
- Student service fee (inclusive of student visa application fee and student insurance coverage in Hong Kong): 2,000 HKD
- Application fees:
- Regular application fee: 500 HKD
- Early Bird discounted application fee: 200 HKD
Requirements for applicants
- Completed THEi application form
- Appropriate level of English: IELTS Academic 5.5/TOEFL iBT 79
- High school certificate and transcript
- Final examination results (GCSE, USE, AISSE, etc.)
- Admission interview
About the university
The Technological and Higher Education Institute of Hong Kong (THEi) was founded in 2012 and is a Vocational Training Council (VTC) member institute. THEi provides over 20 professional "Applied Science-Oriented" degree programs in seven academic areas: Product and Fashion Design, Sports and International Event Management, Digital Construction and Building Services, Horticulture, Arboriculture and Landscape Management, Chinese Medicine and Food Science, Hotel Management and Culinary Arts and Technology, and Digital Technology and Innovative Business. These courses focus on industries with strong development potential in Hong Kong and the Asia-Pacific region. The programs combine practical applications and academic knowledge to guarantee that students can successfully apply what they have learnt.
THEi degree courses are approved by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications, as well as the relevant professional associations when applicable. THEi's outstanding applied degree and professional education courses prepare graduates to be Work Ready and Future Ready. The institute also works closely with industry partners to give students with valuable platforms for their growth. All programs include work-integrated learning (WIL) and engage students in active learning pedagogies, with a heavy emphasis on project-based learning that involves real-world problem solving with and for local firms and professions.
Read more about the Technological and Higher Education Institute of Hong Kong
