Bachelor of Arts (Honours) - Public Relations and International Events Management
- 4 years
- Duration
- 99,300 HKD/year
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Bachelor
- Degree
- Campus
- Format
- Hong Kong
- Location
Program description
Programme Objectives
The curriculum offers a one-of-a-kind program designed to help public relations professionals acquire a solid foundation in public relations, marketing, management, and international event management.
Career Prospects
Graduates can pursue professions in public relations, corporate communications, advertising, and marketing for both business and non-profit organizations. Executive positions exist in a variety of fields, including public relations, advertising, corporate communications, marketing, event management, media planning, buying and selling, investor relations, publicists, customer relations, community relations, copywriting, translation, and corporate brand management.
Program structure
General Education Modules
- Chinese
- English for Academic Studies
- Creativity and Innovation in Society
- Technology, Society and Work
- Entrepreneurial Mindset
- English for Professional Purposes
Industry/Profession Specific Modules
- Public Relations Theory and Practice
- Digital Storytelling for Public Relations
- Public Speaking
- Negotiation and Lobbying
- Consumer Behaviour and Communication
- Business Management Fundamentals
- Brand Management
- Event Planning and Management
- Services Marketing
- Marketing Research for Communication Professionals
- Business Ethics and Law
- Organisation Behaviour and Communication
- Integrated Marketing Communication
- Marketing Management
- MICE Business and Operations Management
- Crisis Management
- Social Media Advertising
- Customer Relationship Management
- Sports Media, Communication and Public Relations
- Writing for Public Relations
- Public Relations and Media Campaign Planning Management
- Contemporary Issues in Public Relations
- International Events Management
- Strategic Communication Theory and Practice
- Reputation Management
- Career Development Project
- Social Marketing and Public Opinion Management
- International Events Impacts and Sustainable Development
- Exhibition and Convention Production Events Management
- Elective Modules
Price
- Tuition fee: 99,300 HKD/year
- Registration fee: 5,000 HKD (will be deducted from the first instalment of tuition fees)
- Student service fee (inclusive of student visa application fee and student insurance coverage in Hong Kong): 2,000 HKD
- Application fees:
- Regular application fee: 500 HKD
- Early Bird discounted application fee: 200 HKD
Requirements for applicants
- Completed THEi application form
- Appropriate level of English: IELTS Academic 5.5/TOEFL iBT 79
- High school certificate and transcript
- Final examination results (GCSE, USE, AISSE, etc.)
- Admission interview
About the university
The Technological and Higher Education Institute of Hong Kong (THEi) was founded in 2012 and is a Vocational Training Council (VTC) member institute. THEi provides over 20 professional "Applied Science-Oriented" degree programs in seven academic areas: Product and Fashion Design, Sports and International Event Management, Digital Construction and Building Services, Horticulture, Arboriculture and Landscape Management, Chinese Medicine and Food Science, Hotel Management and Culinary Arts and Technology, and Digital Technology and Innovative Business. These courses focus on industries with strong development potential in Hong Kong and the Asia-Pacific region. The programs combine practical applications and academic knowledge to guarantee that students can successfully apply what they have learnt.
THEi degree courses are approved by the Hong Kong Council for Accreditation of Academic and Vocational Qualifications, as well as the relevant professional associations when applicable. THEi's outstanding applied degree and professional education courses prepare graduates to be Work Ready and Future Ready. The institute also works closely with industry partners to give students with valuable platforms for their growth. All programs include work-integrated learning (WIL) and engage students in active learning pedagogies, with a heavy emphasis on project-based learning that involves real-world problem solving with and for local firms and professions.
Read more about the Technological and Higher Education Institute of Hong Kong
