Bachelor of Science - Advertising
- 4 years
- Duration
- 24,520 USD/year
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Bachelor
- Degree
- Campus
- Format
- San Marcos / USA
- Location
- Texas State University, USA
- School
Program description
The goal of the Advertising (B.S.) program is to equip students with the strategic and creative abilities needed to address clients' real-time, business challenges. In order to achieve this, the Advertising program provides courses that address the key job descriptions of marketing and advertising, including creative development, competition and social media management, strategic planning and research, business strategy and account management, ad media planning, purchasing, and analytics. Students are introduced to a range of career options in the industry through the course sequence, and they acquire the skills required to work as professionals in an advertising agency, business, or specialized communications organization.
Program structure
Minimum required: 120 semester credit hours
Competency Area 1 choose 9 hours from the following:
- Introduction to Mass Communication
- Introduction to Public Relations
- Advertising
Competency Area 2 choose 3 hours from the following:
- Media Writing
- Writing for the Electronic Media
- Video Production
- News Writing and Reporting I
- Editing and Managing Content
- Photojournalism
All students in this degree program must earn a "C" or higher in each of three core courses in Mass Communication, which include:
- Introduction to Mass Communication
- Media Law and Ethics
- Fundamentals of Digital and Online Media
All students in this degree program must earn a "C" or higher in all prerequisite courses and in the following major courses:
- Advertising
- Advertising Media Planning
- Creative Thinking & Advertising Concepting
- Advertising Strategic Planning
- Advertising Campaigns or Advertising Competition
Select one of the following:
- Advanced Advertising Copy and Layout
- Advanced Strategic Planning
- Media Analytics and Strategy
Price
- Tuition an Fees: 24,520 USD/year
- Books and Supplies: 780 USD
- Housing and Food (On campus):13,000
- Personal and Misc:2,750 USD
- Travel: 1,660 USD
- Total: 42,710
Contact EduMapple manager to learn more about scholarship opportunities
- $90 nonrefundable application fee for applications with international credentials
Requirements for applicants
- Any student admitted to Texas State University with an overall GPA of at least a 2.25 and a “C” or higher in MC 1301 will automatically be admitted to their selected major in the School of Journalism and Mass Communication. If a student does not meet these requirements upon admission, they will be temporarily classified as a pre-major in the School of Journalism and Mass Communication. As soon as the student meets any missing requirements, they will be admitted to their selected major in the School of Journalism and Mass Communication.
- passport
- official transcripts required from each institution where course credit was granted
- an overall competitive GPA or a competitive GPA in your last 60 hours of undergraduate course work (plus any completed graduate courses)
- at least 90 credit hours of undergraduate course work
- responses to specific essay questions
- resume/CV detailing work experience, extracurricular and community activities, and honors and achievements
English language requirements
- TOEFL iBT scores required with a 78 overall and minimum individual module scores of 19 listening, 19 reading, 19 speaking, 18 writing
- official PTE scores required with a 52 overall
- official IELTS (academic) scores required with a 6.5 overall and minimum individual module scores of 6.0
- official Duolingo scores with a 110 overall
About the university
Why Texas State University?
Our strong faith in the ability of education to change communities, drive economies, and reimagine the world serves as the foundation for Texas State University, a public, student-centered research university. From all walks of life, our students come from all around Texas, the country, and the world.
Austin is less than an hour away from our San Marcos campus. You're close to one of the US cities with the quickest rate of growth. Austin's booming IT industry has earned it the moniker "Silicon Hills." Here, businesses like Dell and Advanced Micro Devices have made their homes. Apple, Tesla, Google, and Oracle have all recently increased their business activities. Our campuses provide the ideal mix of professional ties and academic achievement.
We help you achieve your next professional objectives. More than 200 corporations have relocated to Texas, and the state is home to 55 Fortune 500 companies. There are therefore many of job alternatives available to you. We provide individualized resources and assistance to help you thrive outside of the classroom. You'll succeed at the top three US destinations for international students, whether you're in business or technology.
