Master of Science - Marketing Research and Analysis (Non-thesis Option)
- 2 years
- Duration
- 16,380 USD/year
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Master
- Degree
- Campus
- Format
- San Marcos / USA
- Location
- Texas State University, USA
- School
Program description
A specialized degree program that bridges the gap between marketing practice and marketing education is the Master of Science in Marketing Research and Analysis. The demand for a managerial workforce with advanced degrees in marketing to be able to make efficient use of the massive volume of data entering the business has arisen as technology progresses and data collecting takes precedence over other sources for managerial decisions. These marketing research and analysis tasks are essential to contemporary corporate marketing. Successful companies base their decisions on facts, which are obtained through the examination of incoming data. Digital marketing and marketing analytics are being used by an increasing number of businesses. In an increasingly digital world, there is an unmet need for marketing experts who can both analyze and link that data to marketing decisions.
Program structure
The Master of Science (M.S.) degree with a major in Marketing Research and Analysis non-thesis option requires 30 semester credit hours.
Required Courses
- Marketing Management
- Marketing Research Methods
- Qualitative Research in Marketing
- Digital Marketing
- Marketing Analytics
- Python for Marketing Analytics
- Strategic Marketing Analysis and Planning
- Statistical Methods for Business
Prescribed Electives
Choose 6 hours from the following:
- Database Management Systems
- Computing for Data Analytics
- Agile Project Management For Business Professionals
- E-Commerce: Strategies, Technologies, and Applications
- Enterprise Resource Planning and Business Intelligence
- Process Improvement Management in Organizations
- Supply Chain Management
- Social Media Marketing and Analysis
- Contemporary Topics in Marketing Analytics
- Independent Study in Marketing
- Internship in Marketing
- Optimization for Business Analytics
- Forecasting and Simulation
- Analytics
- Operations Management
- Probability and Statistical Models
- Data Mining
Price
- Tuition an Fees: 16,380 USD/year
- Books and Supplies: 780 USD
- Housing and Food (On campus):13,000 USD
- Personal and Misc: 2,750 USD
- Travel: 1,660 USD
- Total: 34,570 USD
Contact EduMapple manager to learn more about scholarship opportunities
- $90 nonrefundable application fee for applications with international credentials
Requirements for applicants
- сompleted online application
- $90 nonrefundable application fee for applications with international credentials
- baccalaureate degree from a regionally accredited university (Non-U.S. degrees must be equivalent to a four-year U.S. Bachelor’s degree. In most cases, three-year degrees are not considered.)
- official transcripts from each institution where course credit was granted
- a competitive GPA in the last 60 hours of undergraduate coursework (plus any completed graduate courses)
- knowledge of business functions (management, marketing, finance, accounting, MIS) demonstrated through previous course work and/or work experience
- official GMAT or GRE (general test only) with a competitive score for those who do not have a 3.5 overall GPA or a 3.5 GPA in your last-60-hours of undergraduate course work. If the GPA falls below the minimum requirement, the official GMAT or GRE (general test only) with competitive scores will be required in order to be considered. Admissions will notify applicants via email should this occur.
- responses to specific essay questions
- resume/CV detailing work experience, extracurricular and community activities, and honors and achievements
- three letters of recommendation from individuals best able to assess the student’s ability to succeed in graduate school
English language requirements
- TOEFL iBT scores required with a 78 overall and minimum individual module scores of 19 listening, 19 reading, 19 speaking, 18 writing
- official PTE scores required with a 52 overall
- official IELTS (academic) scores required with a 6.5 overall and minimum individual module scores of 6.0
- official Duolingo scores with a 110 overall
About the university
Why Texas State University?
Our strong faith in the ability of education to change communities, drive economies, and reimagine the world serves as the foundation for Texas State University, a public, student-centered research university. From all walks of life, our students come from all around Texas, the country, and the world.
Austin is less than an hour away from our San Marcos campus. You're close to one of the US cities with the quickest rate of growth. Austin's booming IT industry has earned it the moniker "Silicon Hills." Here, businesses like Dell and Advanced Micro Devices have made their homes. Apple, Tesla, Google, and Oracle have all recently increased their business activities. Our campuses provide the ideal mix of professional ties and academic achievement.
We help you achieve your next professional objectives. More than 200 corporations have relocated to Texas, and the state is home to 55 Fortune 500 companies. There are therefore many of job alternatives available to you. We provide individualized resources and assistance to help you thrive outside of the classroom. You'll succeed at the top three US destinations for international students, whether you're in business or technology.
