Bachelor of Business Administration - Marketing
- 4 years
- Duration
- 19,976 CAD/year
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Bachelor
- Degree
- Campus
- Format
- Kamloops / Canada
- Location
- Thompson River University
- School
Program description
A demanding programme that prepares students for many of the most essential roles in business. Students will learn how to create and execute detailed plans for profitable new product or service ideas that satisfy the needs of specific targets.
Students find work in a variety of settings, including advertising firms, consumer product companies, retail chains, wholesalers, media outlets such as TV or radio stations, car dealerships, tourist resorts, government departments, and non-profits such as hospitals. A growing number of people have been effective in starting their own small businesses.
Program structure
- Consumer Behaviour
- Marketing Research
- Marketing Strategy
- Selected Topics in Business Administration
- Forecasting in Business and Economics
- Professional Selling
- Professional Sales Management
- Services Marketing
- New Product Development
- Brand Management
- Social Media Marketing
- Retail Management
- E-Commerce
- International Marketing
- Integrated Marketing Communications
- Business-to-Business Marketing
- Consumer Behaviour
- Marketing Research
- Marketing Strategy
- Selected Topics in Business Administration
- Forecasting in Business and Economics
- Professional Selling
- Professional Sales Management
- Services Marketing
- New Product Development
- Brand Management
- Social Media Marketing
- Retail Management
- E-Commerce
- International Marketing
- Integrated Marketing Communications
- Business-to-Business Marketing
Price
- Tuition — 8,861 CAD/semester (up to 12 credits)
- Application Fees — 100 CAD (one time, non-refundable)
- General Fees — 553 CAD (per semester for 12 credits)
- Health Fees — 75 CAD (per month)
- TRUSU Extended Heath & Dental Plan — 248 CAD (per year)
Requirements for applicants
- Grade 12 or mature student status
- Foundations Mathematics 12 or Pre-calculus 12 with minimum C+ (or equivalent)
- English Studies 12/English First Peoples 12 with a minimum of 73% (or equivalent)
About the university
The success of our students is our top goal here at Thompson Rivers University. Our varied community, personalized student services, opportunities for real-world application, and adaptable curriculum give each student the tools they need to succeed.
TRU has approximately 140 on-campus programs and over 60 Open Learning programs, ranging from traditional academics to trades, certifications to graduate degrees. Co-op work terms, undergraduate research, field schools and practicums, service learning, and other programs give our students the chance to put their knowledge into practice under the supervision of approachable faculty mentors. Our open, adaptable classroom encourages exploration, production, and discovery. Our students do, too.
Our Mission
TRU is a comprehensive, learner-centered, sustainable university that provides high-quality, adaptable education, training, research, and scholarship to its local, national, and worldwide student body and the communities it serves.
Our Campuses
Located in the southern interior of British Columbia, TRU's Kamloops and Williams Lake campuses lie in the traditional territory of the Secwepemc peoples.
