Bachelor - Business (Marketing)
- 3 years
- Duration
- 26,760 AUD/year
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Bachelor
- Degree
- Mixed
- Format
- Multiple Locations / Australia
- Location
- Torrens University Australia
- School
Program description
Earning a BA in Marketing adds valuable marketing knowledge to a student's foundational business education. Students at Torrens University gain skills in consumer interaction, brand building, and campaign management. We incorporate real-world work experience into our curriculum so that students can learn by doing.
By studying marketing theory and practice, as well as the role that marketing plays in the success of modern businesses, this degree helps students develop a solid foundation in business fundamentals. You can rest assured that you will learn the most up-to-date marketing practices thanks to the degree's design process, which included input from the Australian Marketing Institute (AMI).
Program structure
Year 1
- Business Communications
- Understanding People and Organisations
- Customer Experience Management
- Consumer Behaviour
- Marketing Fundamentals
- Integrated Marketing Communications
Year 2
- Accounting for Decision Making
- The Business Environment
- Business-2-Business Marketing
- Digital Marketing Communications
- Marketing and Audience Research
Year 3
- Organisational Creativity and Innovation
- Industry Consulting Project
- Ethics and Sustainability
- Marketing Strategy
- Marketing Consulting Project
Elective subjects
In addition, you can сhoose 8 electives subject (list of elective courses upon request)
Price
Main fees
Standartd subject fees - 3,345 AUD
Indicative annual fees - 26,760 AUD
Indicative total course tuition fees - 80,280 AUD
Additional fees and charges
- Testamur Replacement fee - 55 AUD
- Academic Transcript Replacement Fee - 15 AUD
- Student ID Card Replacement Fee - 15 AUD
- Late Payment Fee - 100 AUD
- Graduation Ticket - 180 AUD
- Photocopying fee - 8 - 40 cents
- Printing Fee - 8 - 40 cents
- Textbooks Varies across each unit of study
Requirements for applicants
Admission criteria
- Australian Year 12 or equivalent
English Language Proficiency
- Equivalent IELTS 6.0 (Academic) with skills band no less than 5.5
About the university
Torrens University, based on the work of predecessors, has become Australia's premier international university and vocational certified training organization. To provide a new, contemporary, and globally aware approach to higher education, we have partnered with illustrious institutions.
We deliver our programs both online and on our campuses, and we offer a wide variety of undergraduate, graduate, higher degree by research, and specialized degree programs.
Collaborations with businesses, academic institutions, sports teams, governmental agencies, and NGOs all bolster our efforts and increase their reach and impact.
There are two of our campuses in Sydney, four in Melbourne, one in Adelaide, two in Brisbane, one in the Blue Mountains, one on the Gold Coast, one in Auckland, and one in China.
All of our institutions are guided by the vision and principles that serve as their foundation.
Faculties
All of our departments are committed to providing their students with as many real-world learning experiences as possible so that they can enter the workforce as prepared as possible upon graduation.
We have such facultis as:
- Design
- Health
- Business
- Hospitality
- Technology
