Bachelor - Fashion Marketing and Enterprise

3 years
Duration
33,725 AUD/year
Price
Rolling admission
Start
Rolling admission
Deadline
Bachelor
Degree
Mixed
Format
Multiple Locations / Australia
Location
Torrens University Australia
School

Program description

A Bachelor of Fashion Marketing and Enterprise degree equips students to be next-generation fashion industry leaders. This degree, developed in collaboration with industry, provides the theoretical and practical abilities needed for a variety of fashion professions such as enterprise management, product management, marketing, production, merchandising, and distribution.

This course will educate you how to build, sell, and manage commercial fashion businesses in an ever-changing environment. Various business models, digital communication tactics, fashion buying and item planning, brand development, consumer research, entrepreneurship, and fashion retail and operations practises will be investigated. Elective courses allow you to hone your talents in sales, negotiation, and entrepreneurial finance. Throughout the course, you will collaborate with fashion and graphic design students as well as industry leaders, allowing you to network and prepare you to create or manage your own fashion business.

Program structure

Year 1

  • Design Context 
  • Digital Design Foundations 
  • Marketing Fundamentals 
  • Design Studio 1 
  • Fashion Concepts
  • Introduction to Entrepreneurship 
  • Design Studio 2 
  • Customer Experience Managemen

Year 2

  • Design Studio 3 
  • Digital Marketing and Communications 
  • Future Fashion Retail 
  • Problem Based Learning Studio 
  • Fashion and Social Media 
  • Enterprise Management Systems 
  • Discover, Define, Develop, Deliver 
  • Market and Audience Research

Year 3

  • Social Enterprise 
  • Fashion Marketing and Brand Development
  • Outsourcing Practice
  • Work Integrated Learning
  • Fashion Buying and Merchandise Planning
  • Double Capstone

Elective subjects

Choose one elective

  • Organisational Creativity and Innovation
  • Brand and Product Management
  • Lean Business Start-up

Price

Main fees

Standart subject fees - 4,216 AUD

Indicative annual fees - 33,725 AUD

Indicative total course tuition fees  - 101,175 AUD

Additional fees and charges

  • Testamur Replacement fee - 75 AUD
  • Academic Transcript Replacement Fee - 30 AUD
  • Student ID Card Replacement Fee - 20 AUD
  • Late Payment Fee - 100 AUD
  • Graduation Ticket - 255 AUD
  • Photocopying fee - 8 - 40 cents
  • Printing Fee - 8 - 40 cents
  • Textbooks Varies across each unit of study

Requirements for applicants

Admission criteria

  • Australian Year 12 or equivalent

English Language Proficiency

  • IELTS (or equivalent) score of 6.0 minimum (Academic Module) or above, with no skills band less than 5.5

About the university

Torrens University is a worldwide private, for-profit university and vocational training organization based in Sydney, Melbourne, Brisbane, Adelaide, the Gold Coast, the Blue Mountains, Australia, Auckland, New Zealand, and Suzhou, China. It began teaching in 2014 at its first location in Adelaide's metropolitan center, the Torrens Building. As of 2021, the institution had around 19,000 students enrolled. Torrens University primarily provides career-focused courses in business, design, health, and hospitality, both on and off campus.

Schools

  • APM College of Business and Communication 
  • Billy Blue College of Design 
  • Chifley Business School 
  • Media Design School 
  • Real Madrid Graduate School (Universidad Europea) 
  • Blue Mountains International Hotel Management School (or BMIHMS)
  • Torrens University Language Centre (TULC) 
  • William Blue College of Hospitality Management

Rankings

In 2022, Torrens University Australia was not ranked by QS or Times Higher Education.  UniRank placed Torrens 40th out of 40 Australian institutions and 3,425 internationally in 2019.

It was placed 27th in the world for online MBA degrees in CEO Magazine's 2022 Global MBA Rankings.

Torrens University scored eleventh in student happiness among all Australian universities in the 2019 Student Experience Survey, with an overall satisfaction rating of 80.4.

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