Bachelor of Arts/Science (Hons) - Digital Marketing & Social Media
- 3 years
- Duration
- 16,950 GBP/year
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Bachelor
- Degree
- Campus
- Format
- Epsom / United Kingdom
- Location
Program description
Digital and social media marketing is a fascinating and quickly expanding field. Our BA/BSc (Hons) Digital Marketing & Social Media course can help you become an expert in this developing field if you want to be a part of it.
You will learn about the ever-changing nature of digital marketing and social media on this course, offered at the Business School for the Creative Industries at UCA Epsom, and you will acquire the abilities to think swiftly and creatively to meet the demands of both technology and customer behavior.
You will learn how to use social media effectively and become an expert marketer who can target your core audiences and grasp the function of influencers.
You can enroll in an Integrated International Foundation Year, which was created especially to give international students English language and creative skills before they start their first year of study.
As a part of this degree, you have the option of finishing a Professional Practice Year. If you take this path, you'll study for two years in our Business School for the Creative Industries, put what you've learned into practice during a year-long work placement, then return for your fourth and final year of study in the Business School.
Program structure
Year 1
- Business Bootcamp 1: Design Thinking & Orientation
- Social Media: Context and Development
- Foundations of Marketing and Communications
- Economics for the Creative Industries
- Business Seminar 1 – Understanding Consumers
- Business Bootcamp 2: Research and Development
- Brand Identity
- Understanding Trends & Forecasting
- Cosmetics & Beauty: Business & Practices (elective unit)
- Fashion: Business & Practices (elective unit)
- Games: Business & Practices (elective unit)
- Lifestyle Products: Business & Practices (elective unit)
- Music: Business & Practices (elective unit)
- Business Seminar 2 – Business Analytics
Year 2
- Business Bootcamp 3: Storytelling and Narrative
- Financial Management
- Influence & Influencers (elective unit)
- Digital Marketing Analytics (elective unit)
- Public Relations (elective unit)
- Gamification & Marketing (elective unit)
- Wearable Technology (elective unit)
- Business Seminar 3: Professional Practice
- Business Bootcamp 4: Exploring Innovation
- New Media Planning & Buying
- Identity & Marketing (elective unit)
- Behavioural Studies and Consumption (elective unit)
- Media Planning & Buying (elective unit)
- Professional Placement (for students not on Professional Practice Year pathway)
- Creative Innovation (for students on the Professional Practice Year pathway)
- Industry Lecture Series (for students on the Professional Practice Year pathway)
Year 3
- Business Bootcamp 5: Research & Methodologies
- Cosmetics & Beauty: Contemporary Issues (elective unit)
- Fashion: Contemporary Issues (elective unit)
- Games: Contemporary Issues (elective unit)
- Lifestyle Goods: Contemporary Issues (elective unit)
- Music: Contemporary Issues (elective unit)
- Cosmetics & Beauty: Global Industry & Futures (elective unit)
- Fashion: Global Industry & Futures (elective unit)
- Games: Global Industry & Futures (elective unit)
- Lifestyle Goods: Global Industry & Futures (elective unit)
- Music: Global Industry & Futures (elective unit)
- Creative Business Start-up (elective unit BA course)
- Data Mining for Marketers (elective unit BA/BSc course)
- Business Seminar 4: Strategy & Decision Making
- Business Bootcamp 6: Developing Enterprise
- Degree Project
Price
Fee for two semesters (1 year) is 16,950 GBP for international students
We have offer a range of scholarships and fee discounts.
Requirements for applicants
If you do not have qualifications from the United Kingdom, we will accept equivalent qualifications from your native country for admittance into our programs.
In addition to academic credentials, some of our courses require a portfolio of previous work.
For our Bachelor's courses, we usually require that you have:
- High school leaving certificate or equivalent.
- A transcript showing successful completion of one year of a Bachelor's degree from a recognised university with CGPA 3.8.
English Language requirements for BA/BSc courses:
- IELTS UKVI or Academic - Listening 5.5, Reading 5.5, Speaking 5.5, Writing 5.5, Total 6.0
- Test of English as Foreign Language (TOEFL) iBT - Listening 17, Reading 18, Speaking 20, Writing 17, Total 80
- Pearson Test of English (Academic) - Listening 59, Reading 59, Speaking 59, Writing 59, Total 59
- Cambridge English Advanced (CAE) or Cambridge English Proficiency - Listening 162, Reading 162, Speaking 162, Writing 162, Total 169
- Trinity College London Integrated Skills in English (ISE) - Listening Merit, Reading Merit, Speaking Merit, Writing Merit, Total ISE III
- LanguageCert International ESOL SELT - Listening 33, Reading 33, Speaking 33, Writing 33, Total B2 Communicator High Pass
Portfolio requirements
For these course, you must perform an individual piece as an audition. This piece can be up to two minutes long and can be one of the following: a brief modern text (play or screenplay); a short piece of Shakespeare; or an original work you have composed.
About the university
The UCA team firmly believes that creativity enhances the vitality, innovation, and humanity of global communities. That is why the university has been a fervent supporter of creative research and teaching for the past 160 years.
Architecture, crafts, fashion, graphic design, illustration, fine art, photography, film, media, the performing arts, and creative business are among areas of study offered by the university. Employers in the creative sector hold a high regard for this programs because of their excellent teaching standards.
We want to inspire people to use their creativity to drive change, overcome challenges and improve the lives of others.
So we’ve designed our university to be an inclusive, dynamic environment. Our campuses across Surrey and Kent, our Institute for Creative Innovation in Xiamen, China, and our homes within partner organisations such as the Maidstone Television Studios all have one thing in common: they are places to forge inspiring partnerships, make work with purpose and build real solutions to human problems across the globe – whether that’s as part of our vibrant teaching and research community, or as a student on one of our courses.
Read more about University for the Creative Arts (UCA), United Kingdom
