Master of Arts/Science - Global Marketing & Communications
- 1 year
- Duration
- 18,000 GBP
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Master
- Degree
- Campus
- Format
- Epsom / United Kingdom
- Location
Program description
On the MA/MSc Global Marketing & Communications programme at UCA, you can improve your current marketing, communications, public relations, and advertising abilities. You can then improve them as you choose a specialisation.
You can learn more about the industry and study a subject that interests you personally in this course, which is offered by UCA's Business School for the Creative Industries and can serve as a launching pad for your ideal profession. Choose from the following eight industry specialisations: fashion, fine art, games, global media, lifestyle goods, luxury goods and services, or music.
You will conduct your own investigation of creative advertising and marketing practise, looking into innovative ideas and creating workable solutions to challenging industry-related issues, in order to gain lifelong professional skills that are connected to your career objectives.
Expand and improve your current knowledge of the professional, theoretical, and practical aspects of creative promotion. You will be able to collaborate with other postgraduate students studying creative business and media while being supported by academic experts and collaborating with other practitioners to enhance your educational experience.
Every programme offered by our business school is instructed from a global perspective, providing graduates with the knowledge and abilities needed to pursue a creative business career anywhere in the globe.
You can choose the Integrated International Pre-Masters, a year-long preparatory programme of study to get you ready for your master's in the UK, improving your speaking and writing skills in English along with your specialty skills, research knowledge, and self-confidence.
Program structure
Term one
- Creative Industries: Global Industry and Futures and Creative Industries: Leadership
- Postgraduate Bootcamp 1: Creativity & Orientation
- Understanding Consumers
- Principles of Advertising
- Global Cosmetics & Beauty Industry & Business (Elective A)
- Global Fashion Industry & Business (Elective A)
- Global Fine Art Industry & Business (Elective A)
- Global Games Industry & Business (Elective A)
- Global Media Industry & Business (Elective A)
- Global Luxury Industry & Business (Elective A)
- Global Music Industry & Business (Elective A)
- Marketing, Design & Communications
Term two
- Creative Industries: Global Industry and Futures and Creative Industries: Leadership
- Bootcamp 2: Forecasting & Predictive Analysis
- Marketing Management
- Digital Marketing Analytics
- Global Marketing Planning & Strategy
- Human-centred Innovation & Design
Term three
- Creative Industries: Global Industry and Futures and Creative Industries: Leadership
- Bootcamp 3: Competitive Intelligence & Research
- Circular Economy in Fashion (Elective B)
- Trends & Forecasting (Elective B)
- Business Analytics (Elective B)
- Strategy & Planning (Elective C)
- Behavioural Studies & Consumption (Elective C)
- Masters Project
Price
Fee for two semesters (1 year) is 18,000 GBP for international students
We have offer a range of scholarships and fee discounts.
Requirements for applicants
If you do not have qualifications from the United Kingdom, we will accept equivalent qualifications from your native country for admittance into our programs.
In addition to academic credentials, some of our courses require a portfolio of previous work.
For our Master's courses, we usually require that you have successful completion of your Bachelor's degree or equivalent from a recognised university.
English Language requirements for MA/MSc & MBA courses:
- IELTS UKVI or Academic - Listening 5.5, Reading 5.5, Speaking 5.5, Writing 5.5, Total 6.5
- Test of English as Foreign Language (TOEFL) iBT - Listening 17, Reading 18, Speaking 20, Writing 17, Total 90
- Pearson Test of English (Academic) - Listening 59, Reading 59, Speaking 59, Writing 59, Total 59
- Cambridge English Advanced (CAE) or Cambridge English Proficiency - Listening 162, Reading 162, Speaking 162, Writing 162, Total 176
- Trinity College London Integrated Skills in English (ISE) - Listening Pass, Reading Pass, Speaking Pass, Writing Pass, Total ISE III
- LanguageCert International ESOL SELT - Listening 38, Reading 38, Speaking 38, Writing 38, Total B2 Communicator High Pass
Portfolio requirements
We'll need to examine your written or graphic portfolio for these courses in order to review it. Once you've applied, we'll send you an invitation to submit your portfolio via your applicant portal; more details will be given at that time. This can also be arranged for you if you would prefer to evaluate your work with the Academic Team in person while on campus.
About the university
The UCA team firmly believes that creativity enhances the vitality, innovation, and humanity of global communities. That is why the university has been a fervent supporter of creative research and teaching for the past 160 years.
Architecture, crafts, fashion, graphic design, illustration, fine art, photography, film, media, the performing arts, and creative business are among areas of study offered by the university. Employers in the creative sector hold a high regard for this programs because of their excellent teaching standards.
We want to inspire people to use their creativity to drive change, overcome challenges and improve the lives of others.
So we’ve designed our university to be an inclusive, dynamic environment. Our campuses across Surrey and Kent, our Institute for Creative Innovation in Xiamen, China, and our homes within partner organisations such as the Maidstone Television Studios all have one thing in common: they are places to forge inspiring partnerships, make work with purpose and build real solutions to human problems across the globe – whether that’s as part of our vibrant teaching and research community, or as a student on one of our courses.
Read more about University for the Creative Arts (UCA), United Kingdom
