Bachelor of Science - Marketing
- 4 years
- Duration
- 44,858 USD/year
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Bachelor
- Degree
- Campus
- Format
- Tucson / USA
- Location
Program description
The goal of marketing is to plan, price, promote, and distribute goods and services through a series of interconnected economic activities. Marketing, according to the American Marketing Association, is "an organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders."
Marketing students study consumer behavior, market segmentation, pricing strategies, distribution networks, advertising and promotion, product and service development, and the development of strategies to satisfy both organizational objectives and consumer demands.
Program structure
First Year
1st Semester
- First Year Composition
- Computers and Internetworked Society
- Computers and Internetworked Society Lab
- College Algebra Concepts and Applications
- Core Exploring Perspectives or Building Connections
- Introduction to the General Education Experience (Entry Course)
2nd Semester
- First Year Composition
- Calculus Concepts for Business Majors
- Core Exploring Perspectives or Building Connections
- Core Exploring Perspectives or Building Connections
- General Education Second Language (First Semester)
- Language and Context of Business (Recommended)
Second Year
3rd Semester
- Introduction to Financial Accounting
- Statistical Inference in Management
- Basic Economic Issues(GE Core: Exploring Perspectives or Building Connections)
- General Education Second Language (Second Semester)
- Career Management in Business
4th Semester
- Introduction to Managerial Accounting
- Analytical Methods for Business
- Fundamentals of Business Communication
- Core Exploring Perspectives or Building Connections
- Core Exploring Perspectives or Building Connections
- General Education Portfolio (Exit Course)
Third Year
5th Semester
- Marketing Analytics
- Business Communication
- Organization Behavior and Management
- Introduction to Marketing
- Introduction to Finance
6th Semester
- Marketing Research
- Buyer Behavior
- Microeconomic Analysis for Business Decisions
- Using and Managing Information Systems
- Basic Operations Management
Fourth Year
7th Semester
- Major Elective Course
- Major Elective Course
- Macroeconomic and Global Institutions and Policy
- Innovating: Creating the Future
- Integrating Business Fundamentals with Ethics and Law in Management
8th Semester
- Marketing Policies and Operations
- Major Elective Course
- Ethics
- Core Exploring Perspectives or Building Connections
- General Elective
Price
Tuition Fee - 44,858 USD/year
2,600 USD college fees/year
1738 USD university fees/year
Application Fee — 85 USD
Contact EduMapple manager to learn more about scholarship opportunities
Requirements for applicants
- 3.0 recalculated grade point average (GPA) out of 4 over the course of their last three years of academic coursework
- Unofficial secondary/high school transcripts
English Language Requirements
- IELTS: a minimum score of 6.5
- TOEFL: a minimum score of 79
- Duolingo: 105
- PTEA: a minimum score of 53
- TOEFL Home Edition: N/A
About the university
With more than 300 degree options, the University of Arizona, a top-100 university globally, provides chances for resume-building and transformative education. With collaborations with NASA, learn from professors who have won Nobel Prizes and aim high in your research.
The mission
We will continue innovating and improving our educational methods to set the standard for creating adaptive problem-solvers who can take on our biggest challenges.
The University of Arizona promotes learning and innovation in ways that benefit students, professionals, and communities alike, from its main campus, established in 1885, to outposts worldwide.
Key Rankings:
- #95 Top World University (CWUR 2023)
- #48 Top US University (CWUR 2023)
- Sixth US University in NASA-funded Activity (HERD 2021)
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