Bachelor of Arts (Hons) - Creative Direction for Fashion
- 3 years
- Duration
- 30,890 GBP/year
- Price
- September
- Start
- June
- Deadline
- Bachelor
- Degree
- Campus
- Format
- London / United Kingdom
- Location
Program description
The BA (Hons) Creative Direction for Fashion course is delivered at London College of Fashion and pushes the boundaries of fashion communication through innovation, trans-disciplinary media, and deep cultural context. It adopts an agile, experimental approach where concept is informed by process, encouraging work that addresses urgent cultural concerns and social, racial, and ecological justice.
Students learn to use tools from communication design, speculative design, and cultural programming to become strategic thinkers for the evolving fashion landscape. The curriculum explores diverse media, including moving image, AI/AR/VR, sound, and spatial design, through a mix of lectures, seminars, and open studios.
The course provides significant industry exposure through partnerships, placements, and guest speakers, while specialist staff offer expert guidance. Collaboration is key, with cross-course units fostering a holistic view of fashion communication from theoretical, cultural, and business perspectives.
Program structure
Level 4
In the first year of the course, you will be introduced to the foundational skills of fashion communication and creative direction.
The units you will study in Year 1, Stage 1, Level 4 are as follows:
- Introduction to Fashion Communication (20 Credits);
- Creative Contexts (40 Credits);
- Fashion Cultures and Histories (20 Credits);
- Experiential Narratives (20 Credits);
- Fashion Communication: Community of Practice (20 Credits)
In Stage 1 you are required to complete 120 credits at level 4 in order to progress to Stage 2.
Level 5
The second year builds on these core skills by inviting you to situate them within an applied context: designing of community experiences, strategic thinking and speculative design, and the mobilising and communicating of appropriate creative responses to racial, social and planetary concerns.
The units you will study in Year 2, Stage 2, Level 5 are as follows:
- Critical Issues in Fashion Research (20 Credits);
- Critical Communities (20 Credits);
- Fashion Communication: Situating Your Practice (20 Credits)
- Fashion Communication: Professional Practice Placement/Portfolio (20 Credits)
- Future Directions (40 Credits).
In Stage 2 you are required to complete 120 credits at level 5 in order to progress to Stage 3.
Optional Diploma Year
Level 6
The third year consolidates these skills and expands them further by enabling you to identify, develop, and realise your own creative and strategic practice through extended research-driven and practice-led projects. Finally, you will bring your body of work together to build your own portfolio.
The units you will study in Year 3, Stage 3, Level 6 are as follows:
- Context for Communication Project (20 Credits);
- Communication Project (40 Credits);
- Professional Presentation (20 Credits);
- Creative Industries: Theories and Practices (40 Credits) or Fashion Communication: Practice and Research (40 Credits)
You have the option to choose:
- Creative Industries: Theories and Practices (40 Credits) or Fashion Communication: Practice and Research (40 credits)
Price
Tuition fee:
- 30,890 GBP per year*
*Tuition fees for international students may increase by up to 5% in each future year of your course.
During your studies, you may need to cover extra costs which are not included in your tuition fees. You might need to budget for materials and equipment specific to your course. You may also need a laptop or other digital tech/software.
Requirements for applicants
The standard minimum entry requirements for this course are:
One or a combination of the following accepted full level 3 qualifications.
- 112 UCAS tariff points from two or more A Levels (preferred subjects include Art, Design, English, and Maths);
- a Distinction Foundation Diploma in Art and Design;
- Distinction, Merit, Merit at BTEC Extended Diploma preferred subject Art & Design;
- Merit at UAL Extended Diploma;
- Access Diploma or 112 new UCAS tariff points from the Access to HE Diploma;
- 112 new UCAS tariff points from a combination of the above qualifications or an equivalent full Level 3 qualification;
- or equivalent EU or non-EU qualifications such as International Baccalaureate Diploma at 25 points minimum;
- and three GCSE passes at grade A-C or grade 9-4.
Entry to this course will also be determined by assessment of your portfolio.
Applicants who do not meet these course entry requirements may still be considered in exceptional cases.
The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:
- Related academic or work experience
- The quality of the personal statement
- A strong academic or other professional reference
- OR a combination of these factors
Each application will be considered on its own merit but we cannot guarantee an offer in each case.
English Language Requirements
- IELTS level 6.0 with a minimum of 5.5 in reading, writing, listening and speaking.
About the university
The University of the Arts London (UAL) produces and encourages the creativity essential for a better future. Its colleges have been at the forefront of innovative education since 1842, creating work with a lasting impact on people and the planet, driven by curiosity, imagination, and purpose.
London is fundamental to UAL's identity, providing a vital context where the university connects and exchanges ideas with individuals from all walks of life. Globally, its creative network influences education, culture, business, and society.
Through innovative research and creative instruction, UAL's faculty and staff bring fresh perspectives to education. The university enables students to build the careers they desire by working with them at every level - from pre-degree to postgraduate, and from short courses to online learning.
UAL's colleges
Ranked second in the world for art and design, UAL comprises six distinct colleges:
- Camberwell College of Arts
- Central Saint Martins
- Chelsea College of Arts
- London College of Communication
- London College of Fashion
- Wimbledon College of Arts
Together, they form a community of creatives, innovators, trailblazers, and storytellers, united in their mission to reimagine the future.
Courses in the visual arts, animation, screen, communication, fashion, media, and performance are available at the undergraduate and graduate levels.
