Bachelor of Arts (Hons) - Fashion Communication: Image and Promotion
- 3 years
- Duration
- 30,890 GBP/year
- Price
- September
- Start
- June
- Deadline
- Bachelor
- Degree
- Campus
- Format
- London / United Kingdom
- Location
Program description
The BA Fashion Communication: Image and Promotion course is delivered at Central Saint Martins and is a visual communication pathway focused on creative problem-solving and innovation. As one of three pathways, it encourages collaboration across specialisms and with Fashion Design students, exploring media from film and photography to digital design and performance.
The curriculum is not limited to specific platforms, pushing students to explore fresh approaches to existing media and develop new modes of communication for editorial and commercial settings. With a global reputation for creativity, the course prepares students to be adaptable lateral thinkers who challenge existing modes of representation.
Integral to the programme is a commitment to social, racial, and climate justice, aiming to influence the sustainable transformation of the fashion industry. Graduates become stylists, art directors, and filmmakers, equipped with an ethical, decolonised perspective that reflects the diversity of the global fashion community.
Program structure
Stage 1
- Unit 1: Introduction to the Fashion Programme and to Studying at CSM
- Unit 2: Methods and Media
- Unit 3: Investigation and Experimentation
- Unit 4: Creative Unions
Stage 1 builds foundational skills in fashion communication and effective information sharing, fostering a collaborative environment from students' diverse backgrounds. The year emphasizes teamwork through projects within and across disciplines, culminating in the cross-disciplinary Creative Unions unit where students address real-world social and environmental challenges.
Stage 2
- Unit 5: Positioning and Professional Preparation
- Unit 6: Collaboration and Context
- Unit 7: Audience and Perspective
- Unit 8: Fashion Critical Studies
Stage 2 focuses on consolidating your personal creative practice and professional development through industry engagement and live projects. You will explore the breadth of fashion communication to build confidence and form your own critical voice, while understanding your role within the wider industry network. The stage also introduces diverse research methods from visual culture to social theory to prepare you for more self-directed and conceptually grounded work.
Stage 3
- Unit 9: Project Manifesto
- Unit 9a: Project Manifesto (Option 2)
- Unit 10: Dissertation
- Unit 10a: Dissertation: Extended (Option 2)
- Unit 11: Project Portfolio
Stage 3 is defined by self-directed learning, where you define your creative identity as an image-maker and promoter and develop a manifesto for your final project. You will produce a professional portfolio that showcases your specialist skills and career vision for the future of fashion communication. Alongside this, you will complete a dissertation on a chosen cultural topic, deepening your research and analytical abilities to critically support your studio practice.
Optional Diploma Year
Price
Tuition fee:
- 30,890 GBP per year*
*Tuition fees for international students may increase by up to 5% in each future year of your course.
During your studies, you may need to cover extra costs which are not included in your tuition fees. You might need to budget for materials and equipment specific to your course. You may also need a laptop or other digital tech/software.
Requirements for applicants
The standard entry requirements for this course are as follows:
One of the following accepted full Level 3 qualifications:
- Pass at Foundation Diploma in Art and Design (Level 3 or 4) and one A Level at grade C or above
- Merit, Pass, Pass (MPP) at BTEC Extended Diploma (preferred subjects include Art, Art and Design or Design and Technology)
- Pass at UAL Extended Diploma
- Access to Higher Education Diploma equivalent to 64 UCAS tariff points (preferred subjects include Art, Art and Design or Design and Technology)
- Pass at Foundation Diploma in Art and Design (Level 3 or 4) plus equivalent EU/international qualifications, such as International Baccalaureate Diploma (24 points).
- And three GCSE passes at grade 4 or above (grade A–C).
Entry to this course will also be determined by assessment of your portfolio.
Exceptionally applicants who do not meet these course entry requirements may still be considered.
The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:
- Related academic or work experience
- The quality of the personal statement
- A strong academic or other professional reference
- Or a combination of these factors.
Each application will be considered on its own merit but we cannot guarantee an offer in each case.
English language requirements
- IELTS score of 6.5 or above, with at least 5.5 in reading, writing, listening and speaking
About the university
The University of the Arts London (UAL) produces and encourages the creativity essential for a better future. Its colleges have been at the forefront of innovative education since 1842, creating work with a lasting impact on people and the planet, driven by curiosity, imagination, and purpose.
London is fundamental to UAL's identity, providing a vital context where the university connects and exchanges ideas with individuals from all walks of life. Globally, its creative network influences education, culture, business, and society.
Through innovative research and creative instruction, UAL's faculty and staff bring fresh perspectives to education. The university enables students to build the careers they desire by working with them at every level - from pre-degree to postgraduate, and from short courses to online learning.
UAL's colleges
Ranked second in the world for art and design, UAL comprises six distinct colleges:
- Camberwell College of Arts
- Central Saint Martins
- Chelsea College of Arts
- London College of Communication
- London College of Fashion
- Wimbledon College of Arts
Together, they form a community of creatives, innovators, trailblazers, and storytellers, united in their mission to reimagine the future.
Courses in the visual arts, animation, screen, communication, fashion, media, and performance are available at the undergraduate and graduate levels.
