Bachelor of Arts (Hons) - Fashion Marketing
- 3 years
- Duration
- 30,890 GBP/year
- Price
- September
- Start
- June
- Deadline
- Bachelor
- Degree
- Campus
- Format
- London / United Kingdom
- Location
Program description
The course is held at London College of Fashion.
The BA (Hons) Fashion Marketing programme equips you with core marketing theory directly applied to the dynamic fashion industry, preparing you for postgraduate study or a business-focused career. The curriculum is delivered through challenging, industry-focused projects and Work Experience Based learning that blends theory with practical application.
You will learn to identify market needs and plan integrated marketing communications, with a strong emphasis on the latest digital and social media strategies. The course covers specialised areas including sustainable marketing, consumer behaviour, international strategy, and creative retailing.
A key feature is the optional industry placement year between the second and final year, allowing you to gain valuable experience, industry contacts, and an additional Diploma in Professional Studies. The programme consistently integrates real-world industry collaboration to enhance your professional readiness and employability.
Program structure
Year 1
The units you will study in Year 1, Stage 1, Level 4 are as follows:
- Introduction to Fashion Marketing (20 Credits)
- The Principles of Fashion Marketing (20 Credits)
- The Global Fashion Branding: Theory (20 Credits)
- Introduction to Digital Fashion Marketing (20 Credits)
- Fashion Cultures and Histories (20 Credits)
- Global Fashion Branding: Communications (20 Credits)
Year 2
The units you will study in Year 2, Stage 2, Level 5 are as follows:
- Social Media Marketing and Data Analysis (40 Credits)
- Critical Issues in Fashion Research (20 Credits)
- Work Experience Based Learning (20 Credits)
- Futures and Innovation (20 Credits)
- Consumer Behaviour and Psychology (20 Credits)
Optional Diploma Year
Year 3
The units you will study in Year 3, Stage 3, Level 6 are as follows:
- Project Proposal (20 Credits)
- Fashion Marketing Strategy (40 Credits)
- Final Major Project (60 Credits)
Price
Tuition fee:
- 30,890 GBP per year*
*Tuition fees for international students may increase by up to 5% in each future year of your course.
During your studies, you may need to cover extra costs which are not included in your tuition fees. You might need to budget for materials and equipment specific to your course. You may also need a laptop or other digital tech/software.
Requirements for applicants
The standard minimum entry requirements for this course are:
One or a combination of the following accepted full level 3 qualifications.
- A Level Passes at Grade C or above to total a minimum 112 new UCAS tariff points (preferred subjects include, Business Studies, Economics, Fashion Studies, Information Technology, English, Languages, Media Studies and Psychology);
- Distinction at Foundation Diploma in Art and Design;
- Distinction, Merit, Merit in BTEC Extended Diploma;
- Merit at UAL Extended Diploma;
- Access Diploma or 112 new UCAS tariff points from the Access to HE Diploma;
- 112 new UCAS tariff points (equivalent to 280 old UCAS tariff points) from a combination of the above qualifications or an equivalent full Level 3 qualification;
- or equivalent EU or non-EU qualifications such as International Baccalaureate Diploma;
- and Six GCSE passes at grade A-C or grade 9-4, to include a grade C or grade 4 in Maths.
Applicants who do not meet these course entry requirements may still be considered in exceptional cases.
The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:
- Related academic or work experience
- The quality of the personal statement
- A strong academic or other professional reference
- OR a combination of these factors
Each application will be considered on its own merit but we cannot guarantee an offer in each case.
English Language Requirements
- IELTS level 6.5 with a minimum of 5.5 in reading, writing, listening and speaking.
About the university
The University of the Arts London (UAL) produces and encourages the creativity essential for a better future. Its colleges have been at the forefront of innovative education since 1842, creating work with a lasting impact on people and the planet, driven by curiosity, imagination, and purpose.
London is fundamental to UAL's identity, providing a vital context where the university connects and exchanges ideas with individuals from all walks of life. Globally, its creative network influences education, culture, business, and society.
Through innovative research and creative instruction, UAL's faculty and staff bring fresh perspectives to education. The university enables students to build the careers they desire by working with them at every level - from pre-degree to postgraduate, and from short courses to online learning.
UAL's colleges
Ranked second in the world for art and design, UAL comprises six distinct colleges:
- Camberwell College of Arts
- Central Saint Martins
- Chelsea College of Arts
- London College of Communication
- London College of Fashion
- Wimbledon College of Arts
Together, they form a community of creatives, innovators, trailblazers, and storytellers, united in their mission to reimagine the future.
Courses in the visual arts, animation, screen, communication, fashion, media, and performance are available at the undergraduate and graduate levels.
