Bachelor of Arts (Hons) - Fashion Marketing and Consumer Behaviour
- 3 years
- Duration
- 30,890 GBP/year
- Price
- September
- Start
- June
- Deadline
- Bachelor
- Degree
- Campus
- Format
- London / United Kingdom
- Location
Program description
The BA (Hons) Fashion Marketing & Consumer Behaviour course is delivered at London College of Fashion and teaches the fundamental theories of marketing and consumer behaviour within the fashion industry. The dynamic curriculum combines theory and practice through challenging, industry-focused projects, allowing you to personalise your learning.
You will learn to determine market needs and plan integrated marketing communications, using research to translate data into actionable business insights. The course explores specialist aspects such as consumer psychology, behavioural economics, digital marketing, and global business strategy, preparing you for postgraduate study or a career in fashion marketing and associated business functions.
Program structure
Year 1
- Introduction to Fashion Marketing & Consumer Behaviour (20 Credits)
- The Principles of Fashion Marketing(20 Credits)
- Global Fashion Branding: Theory (20 Credits)
- Fashion Consumer Research(20 Credits)
- Global Fashion Branding: Communications (20 Credits)
- Fashion Cultures and Histories(20 Credits)
Year 2
- Consumer Behaviour and Data Analysis (40 Credits)
- Critical Issues in Fashion Research (20 Credits)
- Work Experience Based Learning (20 Credits)
- Consumer Psychology (20 Credits)
- Futures and Innovation (20 Credits)
Optional Diploma Year
Year 3
- Project Proposal (20 Credits)
- Fashion Marketing & Consumer Behaviour Strategy (40 Credits)
- The Final Major Project (60 Credits)
Price
Tuition fee:
- 30,890 GBP per year*
*Tuition fees for international students may increase by up to 5% in each future year of your course.
During your studies, you may need to cover extra costs which are not included in your tuition fees. You might need to budget for materials and equipment specific to your course. You may also need a laptop or other digital tech/software.
Requirements for applicants
The standard minimum entry requirements for this course are: One or a combination of the following accepted full level 3 qualifications.
- A Level Passes at Grade C or above to total a minimum 112 new UCAS tariff points (preferred subjects include, Business Studies, Economics, Fashion Studies, Information Technology, English, Languages, Media Studies and Psychology);
- Distinction at Foundation Diploma in Art and Design;
- Distinction, Merit, Merit in BTEC Extended Diploma;
- Merit at UAL Extended Diploma;
- Access Diploma or 112 new UCAS tariff points from the Access to HE Diploma;
- 112 new UCAS tariff points (equivalent to 280 old UCAS tariff points) from a combination of the above qualifications or an equivalent full Level 3 qualification;
- or equivalent EU or non-EU qualifications such as International Baccalaureate Diploma;
- and Six GCSE passes at grade A*-C or grade 9-4, to include a grade C or grade 4 in Maths.
Applicants who do not meet these course entry requirements may still be considered in exceptional cases.
The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:
- Related academic or work experience
- The quality of the personal statement
- A strong academic or other professional reference
- OR a combination of these factors
Each application will be considered on its own merit, but we cannot guarantee an offer in each case
English Language Requirements
- IELTS level 6.5 with a minimum of 5.5 in reading, writing, listening and speaking.
About the university
The University of the Arts London (UAL) produces and encourages the creativity essential for a better future. Its colleges have been at the forefront of innovative education since 1842, creating work with a lasting impact on people and the planet, driven by curiosity, imagination, and purpose.
London is fundamental to UAL's identity, providing a vital context where the university connects and exchanges ideas with individuals from all walks of life. Globally, its creative network influences education, culture, business, and society.
Through innovative research and creative instruction, UAL's faculty and staff bring fresh perspectives to education. The university enables students to build the careers they desire by working with them at every level - from pre-degree to postgraduate, and from short courses to online learning.
UAL's colleges
Ranked second in the world for art and design, UAL comprises six distinct colleges:
- Camberwell College of Arts
- Central Saint Martins
- Chelsea College of Arts
- London College of Communication
- London College of Fashion
- Wimbledon College of Arts
Together, they form a community of creatives, innovators, trailblazers, and storytellers, united in their mission to reimagine the future.
Courses in the visual arts, animation, screen, communication, fashion, media, and performance are available at the undergraduate and graduate levels.
