Bachelor of Arts (Hons) - Fashion Marketing and Content Creation
- 3 years
- Duration
- 30,890 GBP/year
- Price
- September
- Start
- June
- Deadline
- Bachelor
- Degree
- Campus
- Format
- London / United Kingdom
- Location
Program description
The BA (Hons) Fashion Marketing and Content Creation course is delivered at London College of Fashion and offers a dynamic curriculum combining theory and practice through challenging, industry-focused projects. It prepares you for postgraduate study or a career in fashion marketing, PR, and communications by exploring specialist aspects like content creation, branding, data analysis, and international marketing strategy.
You will learn to research market trends and consumer drivers to plan integrated marketing communications that align with brand strategy and audience. A key feature is the opportunity to undertake an optional industry or enterprise placement year, or a UAL Creative Computing Institute Diploma, enhancing employability with valuable experience, contacts, and skills in areas like VR and AI.
Program structure
Year 1
- Introduction to Fashion Marketing and Content Creation (cross-school validated unit)(20 Credits)
- The Principles of Fashion Marketing (cross-course validated unit) (20 Credits)
- Global Fashion Branding: Theory (cross-course validated unit) (20 Credits)
- Global Fashion Branding: Communications (cross-course validated unit) (20 Credits)
- Fashion Cultures and Histories (cross-college validated unit) (20 Credits)
Year 2
- Consumer Behaviour, Data Analysis and Content Strategies (40 Credits)
- Critical Issues in Fashion Research (cross-college validated unit) (20 Credits)
- Work Experience Based Learning (cross-school validated unit) (20 Credits)
- Social and Digital Marketing unit (20 Credits)
- Futures and Innovation (cross-course validated unit) (20 Credits)
Optional Diploma Year
Year 3/4 (Final Year)
- Project Proposal (cross-course validated unit) (20 Credits)
- Final Major Project (cross-course validated unit)
Price
Tuition fee:
- 30,890 GBP per year*
*Tuition fees for international students may increase by up to 5% in each future year of your course.
During your studies, you may need to cover extra costs which are not included in your tuition fees. You might need to budget for materials and equipment specific to your course. You may also need a laptop or other digital tech/software.
Requirements for applicants
The standard minimum entry requirements for this course are:
One or a combination of the following accepted full level 3 qualifications.
- A Level Passes at Grade C or above to total a minimum 112 new UCAS tariff points (preferred subjects include, Business Studies, Economics, Fashion Studies, Information Technology, English, Languages, Art, Design and Media Studies);
- Distinction at Foundation Diploma in Art and Design;
- Distinction, Merit, Merit in BTEC Extended Diploma;
- Merit at UAL Extended Diploma;
- Access Diploma or 112 new UCAS tariff points from the Access to HE Diploma;
- 112 new UCAS tariff points (equivalent to 280 old UCAS tariff points) from a combination of the above qualifications or an equivalent full Level 3 qualification;
- or equivalent EU or non-EU qualifications such as International Baccalaureate Diploma;
- and Six GCSE passes at grade A-C or grade 9-4, to include a grade C or grade 4 in Maths.
Applicants who do not meet these course entry requirements may still be considered in exceptional cases.
The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:
- Related academic or work experience
- The quality of the personal statement
- A strong academic or other professional reference
- OR a combination of these factors
Each application will be considered on its own merit but we cannot guarantee an offer in each case.
English Language Requirements
- IELTS level 6.5 with a minimum of 5.5 in reading, writing, listening and speaking.
About the university
The University of the Arts London (UAL) produces and encourages the creativity essential for a better future. Its colleges have been at the forefront of innovative education since 1842, creating work with a lasting impact on people and the planet, driven by curiosity, imagination, and purpose.
London is fundamental to UAL's identity, providing a vital context where the university connects and exchanges ideas with individuals from all walks of life. Globally, its creative network influences education, culture, business, and society.
Through innovative research and creative instruction, UAL's faculty and staff bring fresh perspectives to education. The university enables students to build the careers they desire by working with them at every level - from pre-degree to postgraduate, and from short courses to online learning.
UAL's colleges
Ranked second in the world for art and design, UAL comprises six distinct colleges:
- Camberwell College of Arts
- Central Saint Martins
- Chelsea College of Arts
- London College of Communication
- London College of Fashion
- Wimbledon College of Arts
Together, they form a community of creatives, innovators, trailblazers, and storytellers, united in their mission to reimagine the future.
Courses in the visual arts, animation, screen, communication, fashion, media, and performance are available at the undergraduate and graduate levels.
