Bachelor of Arts (Hons) - Fashion Public Relations and Communication
- 3 years
- Duration
- 30,890 GBP/year
- Price
- September
- Start
- June
- Deadline
- Bachelor
- Degree
- Campus
- Format
- London / United Kingdom
- Location
Program description
The BA (Hons) Fashion Public Relations and Communication course is delivered at London College of Fashion and equips students with the knowledge and skills for a career in fashion communications. It prepares students to address urgent challenges like climate change and social justice, enabling them to create meaningful campaigns that resonate with evolving consumer concerns.
The curriculum focuses on building strong brand communities and nurturing relationships through various channels. Students learn through diverse teaching methods, including lectures, seminars, and open studios, structured to accommodate work experience. Specialist technical workshops enhance skills in InDesign, Photoshop, styling, and moving image.
Collaboration is key, with cross-course units offering networking opportunities and a broader perspective. The course provides a holistic view of fashion communication through the Fashion Cultures and Histories unit, supported by a team of industry specialists and comprehensive academic and employability services.
Program structure
Stage 1 (Level 4)
The first year of the course allows you to familiarise yourselves with the key components of fashion communication and introduces you to the global media landscape. All modules are compulsory and in addition to core units, you will be provided with technical and academic support to enhance your creative competency and research skills.
The units you will study in Year 1, Stage 1, Level 4 are as follows:
- Introduction to Fashion Communication: (20 Credits)
- Fashion Cultures and Histories: (20 Credits)
- Fashion PR & Branding Principles: (40 Credits)
- Fashion Communication: Community of Practice: (20 Credits)
- Fashion Experiences: Concept and Communication: (20 Credits)
In Stage 1 you are required to complete 120 credits at level 4 in order to progress to Stage 2.
Stage 2 (Level 5)
Year 2 focuses on the development of professional skills and provides the opportunity for you to consolidate skills gained so far and apply to an industry context. You are provided with further opportunities to enhance your technical skills and network with peers and industry.
The units you will study in Year 2, Stage 2, Level 5 are as follows:
- Reputation Management and Corporate Strategy: (20 Credits)
- Critical Issues in Fashion Research: (20 Credits)
- Fashion Communication: Situating Your Practice: (20 Credits)
- Fashion Communication: Professional Practice (20 Credits)
- Innovation in Communication: (40 Credits)
In Stage 2 you are required to complete 120 credits at level 5 in order to progress to Stage 3.
Optional Diploma Year
Stage 3 (Level 6)
Year 3 will allow you to focus on your individual practice, through an extended project, preparing you for the transition from student to industry practitioner. You will develop an ability to manage your own learning and deploy techniques of analysis and enquiry when producing your final year outcomes.
The units you will study in Year 3, Stage 3, Level 6 are as follows:
You have the option to choose:
- Creative Industries: Theories and Practices: (40 Credits) or Fashion Communication: Practice and Research: (40 credits)
- Context for Communication Project: Fashion Public Relations & Communication: (20 Credits)
- Communication Project: (40 Credits)
- Professional Presentation: (20 Credits)
Price
Tuition fee:
- 30,890 GBP per year*
*Tuition fees for international students may increase by up to 5% in each future year of your course.
During your studies, you may need to cover extra costs which are not included in your tuition fees. You might need to budget for materials and equipment specific to your course. You may also need a laptop or other digital tech/software.
Requirements for applicants
The standard minimum entry requirements for this course are:
One or a combination of the following accepted full level 3 qualifications.
- 112 UCAS tariff points from two or more A Levels (preferred subjects include English, a foreign language and Media Studies);
- Distinction at Foundation Diploma in Art and Design;
- Distinction, Merit, Merit at BTEC Extended Diploma (preferred subjects Art & Design);
- Merit at UAL Extended Diploma;
- Access Diploma or 112 new UCAS tariff points from the Access to HE Diploma;
- 112 new UCAS tariff points from a combination of the above qualifications or an equivalent full Level 3 qualification;
- or equivalent EU or non-EU qualifications such as International Baccalaureate Diploma at 25 points minimum;
- and Five GCSE passes at grade A-C or grade 9-4, with grade C (grade 4) or above in English.
Applicants who do not meet these course entry requirements may still be considered in exceptional cases.
The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:
- Related academic or work experience
- The quality of the personal statement
- A strong academic or other professional reference
- OR a combination of these factors
Each application will be considered on its own merit but we cannot guarantee an offer in each case.
English Language Requirements
- IELTS level 6.5 with a minimum of 5.5 in reading, writing, listening and speaking.
About the university
The University of the Arts London (UAL) produces and encourages the creativity essential for a better future. Its colleges have been at the forefront of innovative education since 1842, creating work with a lasting impact on people and the planet, driven by curiosity, imagination, and purpose.
London is fundamental to UAL's identity, providing a vital context where the university connects and exchanges ideas with individuals from all walks of life. Globally, its creative network influences education, culture, business, and society.
Through innovative research and creative instruction, UAL's faculty and staff bring fresh perspectives to education. The university enables students to build the careers they desire by working with them at every level - from pre-degree to postgraduate, and from short courses to online learning.
UAL's colleges
Ranked second in the world for art and design, UAL comprises six distinct colleges:
- Camberwell College of Arts
- Central Saint Martins
- Chelsea College of Arts
- London College of Communication
- London College of Fashion
- Wimbledon College of Arts
Together, they form a community of creatives, innovators, trailblazers, and storytellers, united in their mission to reimagine the future.
Courses in the visual arts, animation, screen, communication, fashion, media, and performance are available at the undergraduate and graduate levels.
