Bachelor of Arts (Hons) - Graphic Branding and Identity
- 3 years
- Duration
- 30,890 GBP/year
- Price
- September
- Start
- June
- Deadline
- Bachelor
- Degree
- Campus
- Format
- London / United Kingdom
- Location
Program description
The BA (Hons) Graphic Branding and Identity course is delivered at London College of Communication and explores how brands operate and influence identity in the world. It teaches you to design effective brand identities that can shape attitudes and behaviours, whether for commercial, charitable, or cultural purposes.
You will learn to see the world through multiple perspectives, analysing brands that have thrived or failed, and how brand strategy leads to design excellence. The course helps you find your creative superpower to influence positive change, with a core vision that branding can change the world for the better. This is underpinned by embedding principles of climate, racial, and social justice, and applying equality, diversity, and inclusion in all creative work.
Program structure
Year 1
- Graphic Branding Principles
- Introduction to Graphic Branding and Identity
- Graphic Identity Principles
- Responsible Design
Year 2
- Creative Agility
- Professional Practices
- Creative Strategy
- Design Cultures
Year 3
- Self-Initiated Research Project
- Industry Project
- Major Project
Optional Diploma between Years 2 and 3
Price
Tuition fee:
- 30,890 GBP per year*
*Tuition fees for international students may increase by up to 5% in each future year of your course.
During your studies, you may need to cover extra costs which are not included in your tuition fees. You might need to budget for materials and equipment specific to your course. You may also need a laptop or other digital tech/software.
Requirements for applicants
The standard entry requirements for this course:
80 UCAS tariff points, which can be made up of one or a combination of the following accepted full level 3 qualifications:
- A Levels at grade C or above (preferred subjects include: English; History; Media; Business; Art and Design, or other subjects within Social Sciences).
- Pass at Foundation Diploma in Art & Design (Level 3 or 4).
- Merit, Merit, Pass at BTEC Extended Diploma (preferred subjects: Art and Design, IT & Computing).
- Merit at UAL Extended Diploma.
- Access to Higher Education Diploma (preferred subject: Digital and Creative Media, Film and Production, Computing).
- OR equivalent EU/International qualifications, such as International Baccalaureate Diploma at 24 points minimum
- And 3 GCSE passes at grade 4 or above (grade A-C).
Applicants who do not meet these course entry requirements may still be considered in exceptional cases.
The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:
- Related academic or work experience
- The quality of the personal statement
- A strong academic or other professional reference
- A combination of these factors.
Each application will be considered on its own merit but we cannot guarantee an offer in each case.
English language requirements
- IELTS level 6.0 or above, with at least 5.5 in reading, writing, listening and speaking.
About the university
The University of the Arts London (UAL) produces and encourages the creativity essential for a better future. Its colleges have been at the forefront of innovative education since 1842, creating work with a lasting impact on people and the planet, driven by curiosity, imagination, and purpose.
London is fundamental to UAL's identity, providing a vital context where the university connects and exchanges ideas with individuals from all walks of life. Globally, its creative network influences education, culture, business, and society.
Through innovative research and creative instruction, UAL's faculty and staff bring fresh perspectives to education. The university enables students to build the careers they desire by working with them at every level - from pre-degree to postgraduate, and from short courses to online learning.
UAL's colleges
Ranked second in the world for art and design, UAL comprises six distinct colleges:
- Camberwell College of Arts
- Central Saint Martins
- Chelsea College of Arts
- London College of Communication
- London College of Fashion
- Wimbledon College of Arts
Together, they form a community of creatives, innovators, trailblazers, and storytellers, united in their mission to reimagine the future.
Courses in the visual arts, animation, screen, communication, fashion, media, and performance are available at the undergraduate and graduate levels.
