Master of Arts - Advertising

1,5 years: Duration

30,890 GBP: Price

September: Start

June: Deadline

Master: Degree

Campus: Format

London / United Kingdom: Location

University of the Arts London: School

Program description

The MA Advertising at London College of Communication equips students with the knowledge and critical analytical skills to navigate the diverse landscape of traditional and emerging marketing communications.

The course focuses on the rapidly evolving ecology of advertising and promotional communications, addressing current industry challenges. Students collaborate with tutors and industry partners to develop their creative practice and refine their strategic understanding of advertising effectiveness. By applying a mix of innovative and traditional research methods, they learn to generate insights, solve problems, and develop creative solutions. This approach builds a highly transferable skillset applicable to a future career or further study. Ultimately, the program prepares strategic and creative professionals to thrive in the dynamic field of advertising.

Program structure

Autumn, Term 1

Advertising and Communication Industries (20 credits)
Investigating Audiences (20 credits)
Creative Advertising (20 credits)

Spring, Term 2

Creative Laboratory (20 credits)
Digital Media Strategy (20 credits)
Collaborative Unit (20 credits)

Summer, Term 3

Final Major Project (60 credits)

Autumn, Term 4

Final Major Project (continued)

Price

Tuition fee:

30,890 GBP per education*

*Tuition fees may increase in future years for new and continuing students on courses lasting more than one year. For this course, you can pay tuition fees in instalments.

You may need to cover additional costs which are not included in your tuition fees, such as materials and equipment specific to your course.

Requirements for applicants

This educational level may be demonstrated by:

Honours degree (named above);
Possession of equivalent qualifications;
Prior experiential learning, the outcome of which can be demonstrated to be equivalent to formal qualifications otherwise required;
Or a combination of formal qualifications and experiential learning which, taken together, can be demonstrated to be equivalent to formal qualifications otherwise required.

Applicants who do not meet these course entry requirements may still be considered in exceptional cases.

The course team will consider each application that demonstrates additional strengths and alternative evidence. This might, for example, be demonstrated by:

Related academic or work experience
The quality of the personal statement
A strong academic or other professional reference
OR a combination of these factors

Each application will be considered on its own merit but we cannot guarantee an offer in each case.

Language requirements

IELTS 7.0 (or equivalent) is required, with a minimum of 6.0 in each of the four skills.

About the university

The University of the Arts London (UAL) produces and encourages the creativity essential for a better future. Its colleges have been at the forefront of innovative education since 1842, creating work with a lasting impact on people and the planet, driven by curiosity, imagination, and purpose.

London is fundamental to UAL's identity, providing a vital context where the university connects and exchanges ideas with individuals from all walks of life. Globally, its creative network influences education, culture, business, and society.

Through innovative research and creative instruction, UAL's faculty and staff bring fresh perspectives to education. The university enables students to build the careers they desire by working with them at every level - from pre-degree to postgraduate, and from short courses to online learning.