Bachelor - Marketing and Advertising
- 3 years
- Duration
- 2,700 EUR/year
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Bachelor
- Degree
- Campus
- Format
- Warsaw / Poland
- Location
Program description
This area of study equips students to manage a company's marketing processes effectively, use marketing tools, and professionally create a marketing strategy that aims to find appealing sales markets, anticipate and meet customer needs, build a positive reputation for the organization, and work in tandem with other marketing service providers.
Program structure
1 YEAR
1 SEMESTER
- Science of state, law, politics
- Introduction to psychology
- Organisation and management theory
- Fundamentals of economics
- Fundamentals of social communication
- Academic skills
- Foundations of philosophy
- OHS
2 SEMESTER
- Research methodology in social sciences
- Project management
- Fundamentals of private and public finance
- Principles of economic law
- Principles of accounting
- Quantitive methods-statistics
- Management of organizations
2 YEAR
3 SEMESTER
- Human resources management
- Corporate finance
- Microeconomics
- Principles of marketing
- Organisational behaviour
4 SEMESTER
- Financial analysis
- Marketing research
- Macroeconomics
- Basic of public relations
- Change management
- Quality management
Starting from semester three, students also participate in a undergraduate thesis seminar, during which they prepare their master’s thesis under the supervision of a supervisor. The diploma examination with a thesis defence concludes the studies and allows for the award of the Master’s degree.
3 YEAR
5 SEMESTER
- Basic of negotiation and mediation
- Fundamentals of advertising
- Corporate social responsibility
- Operational controlling
- Brand management
- Knowledge management
6 SEMESTER
- Marketing in trade and services
- Competition strategies
- Promotion strategy
- Psychology of advertising
- Consumer behaviour
- Supply chain management
The study programme also includes foreign language classes and (for full-time students) sports and recreational activities.
Price
- ANNUALLY 2,700 EUR
- PER SEMESTER* 1,500 EUR
*Semester payment is possible from the second year of studies.
Requirements for applicants
- English Proficiency Proof (IELTS, TOEFL, CAE)
- An official high school transcript from the last high school attended or from a home school program. All transcripts issued in a language other than English must be accompanied by a certified English translation.
- Official transcripts from all college-level credit courses obtained while in high school (if any).
About the university
Opportunities abound Poland's University of Economics and Human Sciences. Our state-of-the-art facility is conveniently located in the middle of Warsaw, and it provides students with a range of opportunities for personal growth, professional advancement, and intellectual exploration.
We are one of the best private universities in Poland and have been providing education in the humanities, social sciences, and economics for over 20 years. Our innovative teaching methods and welcoming attitude toward student ideas and initiatives set us apart.
Vizja Park - a campus of dreams
There are a total of 118 classrooms available on campus, in addition to four auditoriums with a combined total of 223 and 296 seats, and a main auditorium with a foyer that can carry up to 463. We are able to offer courses in areas like statistical computation, computer graphics, database management, mobile app development, and the use of any and all programming languages thanks to the eight computer labs located throughout the building.
The University in rankings
Since its inception, Warsaw's University of Economics and Human Sciences has carefully selected its faculty, hiring only the most eminent academics and professionals from Poland and beyond. Because of this, our University has been steadily climbing in national rankings. Students and applicants alike sing our praises because they know they will be taught by some of the best in the field.
Internationally recognized CEEMAN IQA Accreditation has been granted to the University.
The University has partnerships with many other world-class universities and research facilities in a variety of nations.
Read more about University of Economics and Human Sciences in Warsaw, Poland
