Bachelor - Marketing in Enterprises

3 years
Duration
Upon request
Price
Rolling admission
Start
Rolling admission
Deadline
Bachelor
Degree
Campus
Format
Warsaw / Poland
Location
University of Economics and Human Sciences in Warsaw
School

Program description

Studies in this field of study prepare students for effective management of marketing operations in a business, professional development of marketing tools and strategies focused on finding lucrative sales markets, anticipating and meeting consumer needs, establishing an organization's reputation and brand, and ability to collaborate with businesses that offer marketing services.

You will join the group of specialists sought after by advertising agencies, marketing divisions, or sales support divisions in businesses and organizations once you graduate from this specialization. Additionally, you'll have no trouble slipping into the position of analyst, consultant, manager, or project manager.

Program structure

1 YEAR

1 SEMESTER

  • Science of state, law, politics
  • Introduction to psychology
  • Organisation and management theory
  • Fundamentals of economics
  • Fundamentals of social communication
  • Academic skills
  • Foundations of philosophy
  • OHS

2 SEMESTER

  • Research methodology in social sciences
  • Project management
  • Fundamentals of private and public finance
  • Principles of economic law
  • Principles of accounting
  • Quantitative methods-statistics
  • Management of organizations

2 YEAR

3 SEMESTER

  • Human resoures management
  • Corporate finance
  • Microeconomics
  • Principles of marketing
  • Organisational behaviour

4 SEMESTER

  • Financial analysis
  • Marketing research
  • Macroeconomics
  • Basic of public relations
  • Change managemen
  • Quality management

3 YEAR

5 SEMESTER

  • Basic of negotiation and mediation
  • Fundamentals of advertising
  • Corporate social responsibility
  • Operational controlling
  • Brand management
  • Knowledge management

6 SEMESTER

  • Marketing in trade and services
  • Competition strategies
  • Promotion strategy
  • Psychology of advertising
  • Consumer behaviour
  • Supplly chain management

Price

Upon request

Requirements for applicants

  1. English Proficiency Proof (IELTS, TOEFL, CAE)
  2. An official high school transcript from the last high school attended or from a home school program. All transcripts issued in a language other than English must be accompanied by a certified English translation.
  3. Official transcripts from all college-level credit courses obtained while in high school (if any).

About the university

Opportunities abound Poland's University of Economics and Human Sciences. Our state-of-the-art facility is conveniently located in the middle of Warsaw, and it provides students with a range of opportunities for personal growth, professional advancement, and intellectual exploration.

We are one of the best private universities in Poland and have been providing education in the humanities, social sciences, and economics for over 20 years. Our innovative teaching methods and welcoming attitude toward student ideas and initiatives set us apart.

Vizja Park - a campus of dreams

There are a total of 118 classrooms available on campus, in addition to four auditoriums with a combined total of 223 and 296 seats, and a main auditorium with a foyer that can carry up to 463. We are able to offer courses in areas like statistical computation, computer graphics, database management, mobile app development, and the use of any and all programming languages thanks to the eight computer labs located throughout the building.

The University in rankings

Since its inception, Warsaw's University of Economics and Human Sciences has carefully selected its faculty, hiring only the most eminent academics and professionals from Poland and beyond. Because of this, our University has been steadily climbing in national rankings. Students and applicants alike sing our praises because they know they will be taught by some of the best in the field.

Internationally recognized CEEMAN IQA Accreditation has been granted to the University.

The University has partnerships with many other world-class universities and research facilities in a variety of nations.

Read more about University of Economics and Human Sciences in Warsaw, Poland

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