Bachelor - Social Media and Digital Marketing
- 3 years
- Duration
- 2,400 EUR/year
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Bachelor
- Degree
- Campus
- Format
- Warsaw / Poland
- Location
Program description
Want to be a podcaster, tiktoker, youtuber, or influencer? Want to succeed in social media by combining your love of the platform with professional training? Want to learn how to manage your brand, business, or organization's online reputation and make cash using social media? Maybe you wish to start a social media company? Maybe the University of Economics and Human Sciences in Warsaw's Social Media and Digital Marketing degree is right for you! We will teach you how to handle money and prepare for the business side of social media, generate money from social media, and build your own brand, appealing content, and social media strategy!
Practice-based courses in UHS's Social Media and Digital Marketing program educate business, branding, image building, and social media firm promotion. Along with PR specialists, marketing agency workers, and social media celebrities, you will attend workshops, laboratories, exercises, and lectures taught by prominent professionals who will share their social media success secrets. Most importantly, you will study the economic and financial fundamentals needed to understand and construct social media business strategies. You'll also learn about research, e-commerce, influencer marketing, analytics, corporate and personal branding, and other tools to guide your social media presence.
Program structure
1 YEAR
1 SEMESTER
- Academic skills
- Fundamentals of social communication
- Introduction to psychology
- Fundamentals of economics
- Self-presentation and self-creation in social media
- Theory of organization and management / introduction to the state and law studies (elective)
- Introduction to philosophy / anthropology (elective)
- OHS
2 SEMESTER
- Omnichannel marketing
- Creative writing & copywriting
- Building a social media strategy
- Creating podcasts
- Research methods and techniques
- Basics of accounting / basics of private and public finance (elective)
- Foreign language
- Sports and recreational activities
2 YEAR
3 SEMESTER
- Personal branding
- Building a business in the media industry
- Camera work and video editing
- Media relations
- Press, media, and intellectual property law
- Microeconomics
- Financial accounting / corporate finance (elective)
- Foreign language
- Sports and recreational activities
4 SEMESTER
- Design thinking - creativity training
- Advertising campaigns in digital marketing
- Social media analytical tools
- Influencer marketing
- Creating scenarios
- Vocal emission / rhetoric and eristic in social media (elective)
- Search engine optimization / website development (elective)
- Macroeconomy
- Foreign language
3 YEAR
5 SEMESTER
- Social media algorithms
- Basics of computer graphics / media photography and post-production (elective)
- Briefing
- Behavioral economics / e-commerce (elective)
- Internship
- Project preparation methodology
- Foreign language
6 SEMESTER
- Trendhunting & forecasting in social media
- Ethics in social media
- Social selling
- Image crisis management
- Social media PR
- Internship
- Social project
Price
- ANNUALLY 2,400 EUR
- PER SEMESTER* 1,350 EUR
*Semester payment is possible from the second year of studies.
Requirements for applicants
- English Proficiency Proof (IELTS, TOEFL, CAE)
- An official high school transcript from the last high school attended or from a home school program. All transcripts issued in a language other than English must be accompanied by a certified English translation.
- Official transcripts from all college-level credit courses obtained while in high school (if any).
About the university
Opportunities abound Poland's University of Economics and Human Sciences. Our state-of-the-art facility is conveniently located in the middle of Warsaw, and it provides students with a range of opportunities for personal growth, professional advancement, and intellectual exploration.
We are one of the best private universities in Poland and have been providing education in the humanities, social sciences, and economics for over 20 years. Our innovative teaching methods and welcoming attitude toward student ideas and initiatives set us apart.
Vizja Park - a campus of dreams
There are a total of 118 classrooms available on campus, in addition to four auditoriums with a combined total of 223 and 296 seats, and a main auditorium with a foyer that can carry up to 463. We are able to offer courses in areas like statistical computation, computer graphics, database management, mobile app development, and the use of any and all programming languages thanks to the eight computer labs located throughout the building.
The University in rankings
Since its inception, Warsaw's University of Economics and Human Sciences has carefully selected its faculty, hiring only the most eminent academics and professionals from Poland and beyond. Because of this, our University has been steadily climbing in national rankings. Students and applicants alike sing our praises because they know they will be taught by some of the best in the field.
Internationally recognized CEEMAN IQA Accreditation has been granted to the University.
The University has partnerships with many other world-class universities and research facilities in a variety of nations.
Read more about University of Economics and Human Sciences in Warsaw, Poland
