Bachelor of Arts - Digital Product Management
- 3 years
- Duration
- 12,100 EUR/year
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Bachelor
- Degree
- Campus
- Format
- Potsdam / Germany
- Location
Program description
As a digital product manager, you represent customers in strategy and product development choices.
Customer insights and competitive analysis will be used to ensure future-proof products. Digital product managers work with marketing to target the correct customers. They create the product backlog, a dynamic to-do list important to product development.
Digital product managers must comprehend business, IT, math, and law. They may spot possibilities, establish formal product requirements, and coordinate agile development teams and organizations.
Start Dates: March and September
Program structure
Semester 1
- Art, Design and Cultural Studies
- General Design Foundation
- Finance & Controlling
- Business Analytics & Data Driven Decision Making
- Digital Workflow and Collaborative Tools
Semester 2
- Theories and Discourses in Media and Cultural Theory
- Essentials
- Digital Product Innovation & Marketing
- Design Thinking & Agile Project Management
- Design Research & Insight Generation
Semester 3
- Discourses of Aesthetics and Ethics
- Product Strategy
- Business Model Design
- Strategic Design Methodologies
Semester 4
- BA Proposal
- Organizational Design & Entrepreneurship
- Products for Social Responsibility & Sustainability
- Start-Up Culture
Semester 5
- Semester Abroad or Internship Semester
Semester 6
- Presentation Techniques
- BA Thesis
- BA Documentation
- BA Defense
Price
Fee for two semesters (1 year) is 12100,00 euro for international students
The tuition fee includes:
- Advanced teaching by faculty with real-world experience
- Personal career planning support from our Career Center colleagues
- Enrollment fee, examination fee, bachelor's or master's thesis fee
- State-of-the-art equipment in the teaching rooms and the technology lending facility (Arsenal)
- Free German or English language courses for enrolled students
- The possibility to individually choose modules from other programs as part of your curriculum
- Access to the Job Teaser online platform, through which UE connects you with practice partners and regional companies
- Use of the UE campus including library, cafeteria, WLAN and other services
Also once you are accpeted as a student, you will be asked to pay a reservation fee of € 3,000. The reservation fee is a one-time payment that will sercure your spot and that will be deducted from the total cost of the programme, before you are invoiced for tuition.
For example: If your total programme costs 30,000 € and the reservation fee is paid (3,000 €), you would only be invoiced for the remaining 27,000 € in tuition once you start studying.
Requirements for applicants
Admission to a Bachelor’s Degree program in Digital Product Management
The following requirements apply for the start of a Bachelor's degree:
- Higher education entrance qualification*;
- A portfolio with samples can be submitted but is not required;
- Motivation letter (min. 500 words)
* In certain cases, you may also be able to study without a high school diploma. In such cases you will need to have a minimum of three year’s professional experience, and be enrolling in a programme relevant to that experience.
English Proficiency requirements are:
- IELTS 5.5 overall
- TOEFL iBT72
- TOEFL ITP (paper based) 543
- Pearson Test of English (Academic) 59
- Pearson Test of English (General) Level 1
- Cambridge English Advanced and Proficiency 160 overall
- Cambridge Exam First (FCE)
- TOEIC Listening/Reading 785, Speaking 160, Writing 150
- PASSWORD 5.5 (no less than 5.0 in each component)
- EF SET (50-minute Test) 51 (only for students applying with an MOI letter)
- Duolingo 90
About the university
The University of Europe for Applied Sciences (UE) located in Germany. There are five campuses - in Iserlohn, Berlin, Hamburg, Potsdam and Hanover.
The University of Europe offers over 60 programs in 6 fields of study.
The UE teaches the future designers and decision-makers in the disciplines of business, sports, media and events, and art and design at our campuses.
In accordance with current practice and the highest international standards, our university encourages the development of skills that are future-focused and interdisciplinary teaching styles.
Read more information about University of Europe for Applied Sciences, Germany
