Bachelor of Science - Digital Media and Marketing
- 3 years
- Duration
- 12,100 EUR/year
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Bachelor
- Degree
- Campus
- Format
- Multiple Locations / Germany
- Location
Program description
Media and marketing managers shape future trends like blockchain, VR, and AI.
UE has designed a degree to help students become visionary leaders in these areas, as well as big data, the Internet of Things, transnational PR, voice marketing, and programmatic advertising.
Our graduates have the skills and leadership to work anywhere in the world. They'll also have business/economics, media, communication, and management skills.
Start Dates: March and September
Program structure
Semester 1
- Media Management
- Management Basics
- Mathematics & Statistics
- Economics
- Marketing, Sales & CRM
- Employability: Business English
Semester 2
- Strategic Value Creation
- Human Resources & Organisation
- Quantitative & Qualitative Methods
- Financial Accounting & Reporting
- Digital Media & Communication
- Employability: Soft Skills
Semester 3
- Content Production
- Law
- Applied Research Project
- Controlling & Cost Accounting
- Digital Transformation
- Employability: Agile & kreative Methoden
Semester 4
- Experimental Media
- Media Production Management
- Reputation Management & Crisis Communication
- Digital Enterprise
- Finance
- Digital Work / Lab
Semester 5
- Semester Abroad or Internship Semester
Semester 6
- Practical Experience
- Bachelor Thesis Kolloquium
- Bachelor Thesis
Price
Fee for two semesters (1 year) is 12100,00 euro for international students
The tuition fee includes:
- Advanced teaching by faculty with real-world experience
- Personal career planning support from our Career Center colleagues
- Enrollment fee, examination fee, bachelor's or master's thesis fee
- State-of-the-art equipment in the teaching rooms and the technology lending facility (Arsenal)
- Free German or English language courses for enrolled students
- The possibility to individually choose modules from other programs as part of your curriculum
- Access to the Job Teaser online platform, through which UE connects you with practice partners and regional companies
- Use of the UE campus including library, cafeteria, WLAN and other services
Also once you are accpeted as a student, you will be asked to pay a reservation fee of € 3,000. The reservation fee is a one-time payment that will sercure your spot and that will be deducted from the total cost of the programme, before you are invoiced for tuition.
For example: If your total programme costs 30,000 € and the reservation fee is paid (3,000 €), you would only be invoiced for the remaining 27,000 € in tuition once you start studying.
Requirements for applicants
Admission to a Bachelor’s Degree program in Digital Media and Marketing
The following requirements apply for the start of a Bachelor's degree:
- Higher education entrance qualification*;
- Motivation letter (min. 500 words)
* In certain cases, you may also be able to study without a high school diploma. In such cases you will need to have a minimum of three year’s professional experience, and be enrolling in a programme relevant to that experience.
English Proficiency requirements are:
- IELTS 5.5 overall
- TOEFL iBT 72
- TOEFL ITP (paper based) 543
- Pearson Test of English (Academic) 59
- Pearson Test of English (General) Level 1
- Cambridge English Advanced and Proficiency 160 overall
- Cambridge Exam First (FCE)
- TOEIC Listening/Reading 785, Speaking 160, Writing 150
- PASSWORD 5.5 (no less than 5.0 in each component)
- EF SET (50-minute Test) 51 (only for students applying with an MOI letter)
- Duolingo 90
About the university
The University of Europe for Applied Sciences (UE) located in Germany. There are five campuses - in Iserlohn, Berlin, Hamburg, Potsdam and Hanover.
The University of Europe offers over 60 programs in 6 fields of study.
The UE teaches the future designers and decision-makers in the disciplines of business, sports, media and events, and art and design at our campuses.
In accordance with current practice and the highest international standards, our university encourages the development of skills that are future-focused and interdisciplinary teaching styles.
Read more information about University of Europe for Applied Sciences, Germany
