Master of Arts - Marketing Management
- 2 years
- Duration
- 10,938 EUR/year
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Master
- Degree
- Campus
- Format
- Hamburg / Germany
- Location
Program description
Their field is complex and dynamic. Marketing, technology, and PR must be linked for a strong brand image. Companies need analysts and strategists in these fields.
At UE, you learn how to communicate and how markets and products are connected.
UE trains students to be marketing management leaders. Case studies, practical projects, and internships with top business partners enhance theoretical education.
Start Dates: March and September
Program structure
Semester 1
- Corporate Positioning & Decision Processes
- Customer Centric Management
- Extended Marketing Management Skills
- Internal Marketing & Culture Shaping
- Entrepreneurial Thinking & Digital Models
- Contemporary Leadership Culture (Social Skills)
Semester 2
- Dialogical Communication: Influencer, Social & Co.
- Strategic & Digital Marketing
- Data-driven Marketing topics
- Sales Excellence
- Comparative Cultural Studies
- Interdisciplinary Elective (e.g. IDM or ISEM)
Semester 3
- Capstone Project
- Advanced Research Methodologies
- Corporate Social Responsibilty & Ethics
- Business Coaching
Semester 4
- Thesis & Colloquium
Price
Fee for two semesters (1 year) is 10938,00 euro for international students
The tuition fee includes:
- Advanced teaching by faculty with real-world experience
- Personal career planning support from our Career Center colleagues
- Enrollment fee, examination fee, bachelor's or master's thesis fee
- State-of-the-art equipment in the teaching rooms and the technology lending facility (Arsenal)
- Free German or English language courses for enrolled students
- The possibility to individually choose modules from other programs as part of your curriculum
- Access to the Job Teaser online platform, through which UE connects you with practice partners and regional companies
- Use of the UE campus including library, cafeteria, WLAN and other services
Also once you are accepted as a student, you will be asked to pay a reservation fee of € 3,000. The reservation fee is a one-time payment that will secure your spot and that will be deducted from the total cost of the programme, before you are invoiced for tuition.
For example: If your total programme costs 30,000 € and the reservation fee is paid (3,000 €), you would only be invoiced for the remaining 27,000 € in tuition once you start studying.
Requirements for applicants
Admission to a Master's Degree program in Marketing Management
The following requirements apply for the start of a Master's degree:
- Completion of a Bachelor degree, a German Diplom or Magister
- Final grade of “Good” (GPA: 2.5), otherwise a letter of recommendation from the previous university
- Focus on business within your previous studies (alternatively, you may attend preliminary courses)
- Interview in English
- Motivation letter (min. 500 words)
English Proficiency requirements are:
- IELTS 5.5 overall
- TOEFL iBT 72
- TOEFL ITP (paper based) 543
- Pearson Test of English (Academic) 59
- Pearson Test of English (General) Level 1
- Cambridge English Advanced and Proficiency 160 overall
- Cambridge Exam First (FCE)
- TOEIC Listening/Reading 785, Speaking 160, Writing 150
- PASSWORD 5.5 (no less than 5.0 in each component)
- EF SET (50-minute Test) 51 (only for students applying with an MOI letter)
- Duolingo 90
About the university
The University of Europe for Applied Sciences (UE) located in Germany. There are five campuses - in Iserlohn, Berlin, Hamburg, Potsdam and Hanover.
The University of Europe offers over 60 programs in 6 fields of study.
The UE teaches the future designers and decision-makers in the disciplines of business, sports, media and events, and art and design at our campuses.
In accordance with current practice and the highest international standards, our university encourages the development of skills that are future-focused and interdisciplinary teaching styles.
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