Master of Business Administration - Marketing Management

1,5 years: Duration

18,500 EUR: Price

Rolling admission: Start

Rolling admission: Deadline

MBA: Degree

Campus: Format

Multiple Locations / Germany , United Arab Emirates: Location

University of Europe for Applied Sciences - Germany: School

Program description

You will gain a deeper understanding of the legal and policy frameworks that can significantly influence marketing decisions as part of UE's MBA program with specialized courses in marketing management. You will have the ability to create plans that guarantee both financial gain and adherence to pertinent laws.

A thorough understanding of digital marketing is also necessary in today's company setting. You will have a thorough understanding of the newest techniques, tools, and strategies for digital marketing while pursuing an MBA in Marketing Management. You'll get the ability to leverage the digital sphere to maximize marketing campaign success by reaching target audiences. The UE MBA in Marketing Management program is meant to get you ready for the opportunities and problems that today's marketers face. Our hands-on teaching approaches, in conjunction with interactive projects and case studies, guarantee that you will acquire the theoretical understanding and practical skills necessary to succeed in the actual business world.

All of the coursework for this MBA degree at UE is done on campus; the specialized modules are offered virtually.

Start Dates: March and September

Program structure

Semester 1

Quantitative Methodologies
Customer Environment
Innovation Management
Strategic Vision

Semester 2

Operations
Leadership Management
Specialisation 1

Semester 3

Specialisation 2
Master Thesis

Price

Fee for education is 18500,00 euro for international students (UAE campus — 77,700 AED total price)

The tuition fee includes:

Advanced teaching by faculty with real-world experience
Personal career planning support from our Career Center colleagues
Enrollment fee, examination fee, bachelor's or master's thesis fee
State-of-the-art equipment in the teaching rooms and the technology lending facility (Arsenal)
Free German or English language courses for enrolled students
The possibility to individually choose modules from other programs as part of your curriculum
Access to the Job Teaser online platform, through which UE connects you with practice partners and regional companies
Use of the UE campus including library, cafeteria, WLAN and other services

Also once you are accepted as a student, you will be asked to pay a reservation fee of € 3,000. The reservation fee is a one-time payment that will secure your spot and that will be deducted from the total cost of the programme, before you are invoiced for tuition.

For example: If your total programme costs 30,000 € and the reservation fee is paid (3,000 €), you would only be invoiced for the remaining 27,000 € in tuition once you start studying.

Requirements for applicants

Admission to a MBA program in Marketing Management

The following requirements apply for the start of a Master's degree:

Application form
High School/ Bachelor Diploma And Transcript (Undergraduate degree (Bachelor’s, MBA, or Master) officially translated to English or German)

English Proficiency requirements are:

IELTS 5.5 overall
TOEFL iBT 72
TOEFL ITP (paper based) 543
Pearson Test of English (Academic) 59
Pearson Test of English (General) Level 1
Cambridge English Advanced and Proficiency 160 overall
Cambridge Exam First (FCE)
TOEIC Listening/Reading 785, Speaking 160, Writing 150
PASSWORD 5.5 (no less than 5.0 in each component)
EF SET (50-minute Test) 51 (only for students applying with an MOI letter)
Duolingo 90

About the university

The University of Europe for Applied Sciences (UE) located in Germany. There are five campuses - in Iserlohn, Berlin, Hamburg, Potsdam and Hanover.

The University of Europe offers over 60 programs in 6 fields of study.

The UE teaches the future designers and decision-makers in the disciplines of business, sports, media and events, and art and design at our campuses.

In accordance with current practice and the highest international standards, our university encourages the development of skills that are future-focused and interdisciplinary teaching styles.