Bachelor of Arts (Hons) - Marketing with International Foundation
- 4 years
- Duration
- 18,400 GBP/year
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Bachelor
- Degree
- Campus
- Format
- Stirling / United Kingdom
- Location
- University of Stirling
- School
Program description
The University of Stirling's Marketing program is listed in the top 10 in the UK for Marketing and Public Relations according to the Guardian University Guide 2024. This is attributable to our research-driven pedagogy and strong connections with the industry. We recognize the necessity of equipping you for the swiftly evolving marketing environment in an era of constant digital connectedness, while simultaneously examining the enduring principles that have consistently supported the field. You will engage with marketing in a real-time setting, enhance your comprehension of corporate operations, and refine your research and communication abilities.
You will have the opportunity to pursue Marketing as a combined honours study with a complementing topic, so crafting a customized degree that enhances your competitive advantage in your area of interest. Graduates employed by organizations such as Adidas, the BBC, and Next demonstrate that Marketing at Stirling focuses on empowering you to make a significant impact in this varied, dynamic, and perpetually pertinent field.
Program structure
Compulsory Modules:
- Global Business Environment
- Management Challenge
- Fundamentals of Marketing
- Socially Responsible Marketing
- Understanding Consumers
- Delivering Value in the Digital Age
- Marketing and Retail Consultancy Project
Price
- Tuition Fee for International Students: £18,400 per year
Requirements for applicants
- 17 years of age
- High school certificate or equivalent:
- India: Successful completion of 12th or successful completion of 11th with 50%
- Russia and CIS: Successful completion of Year 11 Secondary school leaving certificate with a cumulative GPA 4, with 4.0 in Maths
- English Language Requirements:
- IELTS 5.0 (minimum 5.0 in all sub skills) or equivalent
About the university

The University of Stirling is a worldwide institution renowned for its innovative approach and esteemed for its superior teaching and research excellence. We are committed to making a significant difference in all our endeavors. Stirling prioritizes merit above background.
The University of Stirling offers flexible degrees for future employment. Study on a safe campus that welcomes visitors and get a world-class education from industry professionals. Gain valuable market information and develop the skills required for future success. Stirling grads stand out.
Why should you choose the University of Stirling?
Commence your studies in the UK at the University of Stirling and advance to a customized degree where you will cultivate the competencies necessary for a job oriented towards the future.
- The University of Stirling is placed 53rd overall in the UK according to The Complete University Guide 2025.
- The University of Stirling is placed among the top 100 universities in the UK according to The Guardian University Guide 2025.
- Times Higher Education (THE) World University Rankings by Discipline 2025: the University of Stirling is among the world's top 300 in the fields of Arts and Humanities, Education Studies, Life Sciences and Psychology.
- The University of Stirling is ranked 1st in the UK and in the top ten globally for campus atmosphere.
- 93% of foreign students expressed satisfaction with their experience at the University of Stirling.
- 96% of our alumni were employed or engaged in further education 15 months post-graduation,