Bachelor of Arts (Hons) - Sport Business Management with International Foundation
- 4 years
- Duration
- 18,400 GBP/year
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Bachelor
- Degree
- Campus
- Format
- Stirling / United Kingdom
- Location
- University of Stirling
- School
Program description
The Sport Business Management course prepares you to fulfill the industry's demand for technically proficient, customer-focused, and commercially astute professionals capable of using their expertise in both local and international sports markets. You will acquire essential managerial competencies and a comprehension of significant current concerns in the sports business, encompassing marketing, branding, sponsorship, event management, and corporate social responsibility.
Your studies will be grounded in industrial requirements, and instruction will occur in practical, sports-oriented settings. Stirling is among the premier locations for studying sport in the UK, offering a distinctive environment for academic pursuits.
- We are Scotland's University for Sporting Excellence and received the title of UK Sports University of the Year 2020 (The Times and The Sunday Times Good University Guide).
- We rank first in Scotland for sports research, with 80% of our research in Sport and Exercise Sciences and 80% in Business and Management Studies classified as world-leading or globally good (REF 2021).
Program structure
Compulsory Modules:
- Global Business Environment
- Understanding Sport
- Management Challenge
- Introduction to Sport and Exercise Science
- Fundamentals of Sustainability in Management
- Understanding Global Sport
- Operations Management
- Foundations of Sport Management
- Sports Policy
- Sport Marketing
- Research Methods in Sports Studies
- Project Management
- Managing the Business of Sport
- Advanced Studies in Sport
- Sport Governance
- Sport Professional Practice
- Major Project in Sports Studies
Price
- Tuition Fee for International Students: £18,400 per year
Requirements for applicants
- 17 years of age
- High school certificate or equivalent:
- India: Successful completion of 12th or successful completion of 11th with 50%
- Russia and CIS: Successful completion of Year 11 Secondary school leaving certificate with a cumulative GPA 4, with 4.0 in Maths
- English Language Requirements:
- IELTS 5.0 (minimum 5.0 in all sub skills) or equivalent
About the university
The University of Stirling is a worldwide institution renowned for its innovative approach and esteemed for its superior teaching and research excellence. We are committed to making a significant difference in all our endeavors. Stirling prioritizes merit above background.
The University of Stirling offers flexible degrees for future employment. Study on a safe campus that welcomes visitors and get a world-class education from industry professionals. Gain valuable market information and develop the skills required for future success. Stirling grads stand out.
Why should you choose the University of Stirling?
Commence your studies in the UK at the University of Stirling and advance to a customized degree where you will cultivate the competencies necessary for a job oriented towards the future.
- The University of Stirling is placed 53rd overall in the UK according to The Complete University Guide 2025.
- The University of Stirling is placed among the top 100 universities in the UK according to The Guardian University Guide 2025.
- Times Higher Education (THE) World University Rankings by Discipline 2025: the University of Stirling is among the world's top 300 in the fields of Arts and Humanities, Education Studies, Life Sciences and Psychology.
- The University of Stirling is ranked 1st in the UK and in the top ten globally for campus atmosphere.
- 93% of foreign students expressed satisfaction with their experience at the University of Stirling.
- 96% of our alumni were employed or engaged in further education 15 months post-graduation,
