Master of Science - Marketing Analytics with Pre-Master's
- 1 year
- Duration
- 22,900 GBP
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Master
- Degree
- Campus
- Format
- Stirling / United Kingdom
- Location
- University of Stirling
- School
Program description
This course aims to provide students with a comprehensive grasp of the industrial and scientific significance of marketing analytics and their use in strategic and operational decision-making for organizations using Big Data. This program is designed to provide you with the practical, evaluative, and analytical abilities necessary to impact and enhance strategy and performance inside organizations as a future Marketing Manager and expert in marketing analytics.
The training is interdisciplinary, integrating the Stirling Management School's proficiency in marketing, corporate management, and leadership with computer knowledge. A fundamental aspect of the course is its Industry Partnership and Action Learning methodology, which involves consultation projects with industry stakeholders. To complete your studies, you will engage in a three-month project that allows you to apply the principles and theories you have studied to a real-world subject.
Program structure
Compulsory Modules:
- Flying Start Leadership Programme
- Digital Marketing
- Text Analytics for Marketing
- Business Analytics
- Data Analysis Techniques in Marketing
- Machine Learning
- Digital Marketing and Data Technologies
- Marketing and Retail Consultancy Project
Price
- Tuition Fee for International Students: £22,900 per year
Requirements for applicants
- Age Requirement: 17
- Academic Requirements: Pass in an undergraduate degree or Diploma (3-5 years) with good grades in any academic subject (Candidates without these formal qualifications but with relevant work experience are encouraged to apply)
- English Language Requirements: IELTS 5.5 with 5.5 in all subskills
About the university
The University of Stirling is a worldwide institution renowned for its innovative approach and esteemed for its superior teaching and research excellence. We are committed to making a significant difference in all our endeavors. Stirling prioritizes merit above background.
The University of Stirling offers flexible degrees for future employment. Study on a safe campus that welcomes visitors and get a world-class education from industry professionals. Gain valuable market information and develop the skills required for future success. Stirling grads stand out.
Why should you choose the University of Stirling?
Commence your studies in the UK at the University of Stirling and advance to a customized degree where you will cultivate the competencies necessary for a job oriented towards the future.
- The University of Stirling is placed 53rd overall in the UK according to The Complete University Guide 2025.
- The University of Stirling is placed among the top 100 universities in the UK according to The Guardian University Guide 2025.
- Times Higher Education (THE) World University Rankings by Discipline 2025: the University of Stirling is among the world's top 300 in the fields of Arts and Humanities, Education Studies, Life Sciences and Psychology.
- The University of Stirling is ranked 1st in the UK and in the top ten globally for campus atmosphere.
- 93% of foreign students expressed satisfaction with their experience at the University of Stirling.
- 96% of our alumni were employed or engaged in further education 15 months post-graduation,
