Master of Science - Marketing with Pre-Master's

1 year
Duration
22,900 GBP
Price
Rolling admission
Start
Rolling admission
Deadline
Master
Degree
Campus
Format
Stirling / United Kingdom
Location
University of Stirling
School

Program description

Our Master's in Marketing provides the chance to acquire both academic and practical insights into marketing and its function within organizations. You will acquire knowledge about the principles and methodologies of contemporary marketing, alongside prevailing business trends in brand identity development, multi-channel marketing, and digital marketing.

The integration of research-oriented instruction with an emphasis on practical applications is a fundamental strength of this course. The course not only involves regular engagement with academic literature via weekly readings and module evaluations but also provides many chances to apply ideas, theories, and frameworks to practical situations. You will engage in collaboration with diverse organizations, including non-profit entities, the third sector, and small to medium-sized companies (SMEs) during your studies.

Program structure

Compulsory Modules:

  • Flying Start Leadership Programme
  • Responsible Marketing Management
  • Digital Marketing
  • Consumer Behaviour
  • Strategic Marketing Practice
  • Omnichannel Marketing
  • Data Analysis Techniques in Marketing
  • Marketing and Retail Consultancy Project

Price

  • Tuition Fee for International Students: £22,900 per year

Requirements for applicants

  • Age Requirement: 17
  • Academic Requirements: Pass in an undergraduate degree or Diploma (3-5 years) with good grades in any academic subject (Candidates without these formal qualifications but with relevant work experience are encouraged to apply)
  • English Language Requirements: IELTS 5.5 with 5.5 in all subskills

About the university

The University of Stirling is a worldwide institution renowned for its innovative approach and esteemed for its superior teaching and research excellence. We are committed to making a significant difference in all our endeavors. Stirling prioritizes merit above background.

The University of Stirling offers flexible degrees for future employment. Study on a safe campus that welcomes visitors and get a world-class education from industry professionals. Gain valuable market information and develop the skills required for future success. Stirling grads stand out.

Why should you choose the University of Stirling?

Commence your studies in the UK at the University of Stirling and advance to a customized degree where you will cultivate the competencies necessary for a job oriented towards the future.

  • The University of Stirling is placed 53rd overall in the UK according to The Complete University Guide 2025.
  • The University of Stirling is placed among the top 100 universities in the UK according to The Guardian University Guide 2025.
  • Times Higher Education (THE) World University Rankings by Discipline 2025: the University of Stirling is among the world's top 300 in the fields of Arts and Humanities, Education Studies, Life Sciences and Psychology.
  • The University of Stirling is ranked 1st in the UK and in the top ten globally for campus atmosphere.
  • 93% of foreign students expressed satisfaction with their experience at the University of Stirling.
  • 96% of our alumni were employed or engaged in further education 15 months post-graduation,

Read more about the University of Stirling

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