Bachelor of Commerce - Marketing
- 3 years
- Duration
- 48,000 AUD/year
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Bachelor
- Degree
- Campus
- Format
- Perth / Australia
- Location
Program description
Inquisitive, creative, analytical, evidence-based, and innovative, our marketing instructors are researchers who assist you comprehend the function of marketing. UWA address a wide range of marketing disciplines, including branding, content marketing, analytics for marketing, social media marketing, SEO, and more.
Promotion, advertising, marketing research, strategic marketing, project management, and channel management are some of the topics you'll cover. Planning and executing advertising campaigns, marketing research, and strategy development are all examples of possible practical undertakings in the field of marketing. Studying under the tutelage of some of the nation's foremost marketing scholars and practitioners is an integral part of this major. Lectures, tutorials, workshops, and other forms of classroom instruction make up the bulk of the curriculum. Students aiming for a marketing profession can find a good mix of theory, practice, and future prospects through the Business School's high-level industry connections.
Program structure
Level 1
Core (take all units — 12 points):
- MKTG1203 Introduction to Marketing (6)
- MKTG1204 Consumer Behaviour (6)
Level 2
Core (take all units — 6 points):
- MKTG2305 Marketing Research (6)
Option (take unit(s) to the value of 6 points):
- MKTG2238 Marketing communications (6)
- MKTG2308 Professional Selling (6)
Level 3
Core (take all units — 6 points):
- MKTG3306 Strategic Marketing (6)
Option (take unit(s) to the value of 18 points):
- MGMT3342 Entrepreneurship (6)
- MKTG3302 Scaling and Commercialising Start-ups (6)
- MKTG3303 New Product Development (6)
- MKTG3304 Brand Management (6)
- MKTG3307 Digital Marketing (6)
- MKTG3308 Marketing Analytics (6)
- MKTG3312 Consumers Around the World (6)
Price
- Tuition fee — 48,000 AUD per year.
A standard full time enrolment of 48 points per year equals 1 EFTSL (1 EFTSL is the Equivalent Full Time Study Load). If you enrol in more or less than 48 credit points per year, your yearly annual fee may be different. Tuition fees are reviewed annually and are subject to increase, as outlined in the UWA Acceptance Contract.
Requirements for applicants
To be considered for admission to this course an applicant must have
- achieved an ATAR of at least 75, or equivalent as recognised by UWA or
- an assured pathway offer or
- achieved a score of at least 100 in UWA's experienced based entry assessment or
- a place in a relevant UWA access program.
English competency
- Minimum overall IELTS score of 6.5, with no band less than 6.0.
For more information on requirements, please contact your Edumapple manager.
About the university
With a founding purpose to "advance the prosperity and welfare of communities," the University of the State was established in 1911 and opened its doors in 1913 to a small student body of 184. More than 28,000 students hailing from 115 different countries are now enrolled.
In the realms of education, research, and student success, UWA has been at the forefront of groundbreaking innovations since its inception. However, a university is more than just a place to get a degree and do research.
Throughout Western Australia, the country, and the globe, UWA has played an important role in advancing knowledge, culture, and the economy for over a century.
As the sole institution in Western Australia to be ranked in the top 100 globally, UWA has earned praise for its creative curricula, strong ties to local businesses, dedication to the student experience, and groundbreaking research.
Choosing to study at UWA means becoming a member of a community that has a reputation for leading good change, both locally and globally. You will also become part of a network of dedicated and innovative leaders who are determined to make a difference.
