Master of Marketing

2 years: Duration

48,700 AUD/year: Price

Rolling admission: Start

Rolling admission: Deadline

Master: Degree

Campus: Format

Perth / Australia: Location

The University of Western Australia: School

Program description

The goal of marketing is to attract and retain customers by identifying, articulating, and maintaining the competitive edge that enables a business to achieve real success. Advertising, business strategy, competitive analysis, and value creation are among the subjects that are studied in marketing.

UWA marketing students get the chance to work on projects for actual businesses, and they have already done so with Coles, Google, Microsoft, Rio Tinto, Tourism WA, Transperth, and Westpac.

This course is appropriate for both full-time students and busy professionals because it offers both day and evening classes.

Program structure

Conversion

Students who have not completed the Bachelor of Commerce, or equivalent as recognised by the School, may be required to complete relevant conversion units up to the value of 24 points, as advised by the School:

ACCT5432 Introductory Financial Accounting (6)
MGMT5504 Data Analysis and Decision Making (6)
MGMT5507 Management and Organisations (6)
MKTG5561 Marketing Management (6)

Core (take all units (36 points):

MGMT5506 Ethics and Sustainability Management (6)
MKTG5406 Buyer Behaviour and Decision Making (6)
MKTG5408 Marketing Analysis and Planning (6)
MKTG5462 Global Marketing Strategy (6)
MKTG5465 Applied Marketing Research (6)
MKTG5501 Integrated Marketing Communications (6)

Option (take unit(s) to the value of 36 points):

BUSN5003 Data Storytelling (6)
BUSN5100 Applied Professional Business Communications (6)
MKTG5463 Marketing of Services (6)
MKTG5502 Social Media Marketing (6)
MKTG5504 Big Data in Marketing (6)
MKTG5505 Marketing and Society (6)
MKTG5506 Search engine marketing (6)
MKTG5578 Business Relationship Management (6)
WILG5001 Work Integrated Learning Internship Program (6)

Price

Tuition fee — 48,700 AUD per year.

Requirements for applicants

To be considered for admission to this course an applicant must have

a Bachelor's degree, or an equivalent qualification, as recognised by UWA; and either:
the equivalent of a UWA weighted average mark of at least 50 per cent; or
at least two years professional experience in a relevant occupation; or
completed a Graduate Certificate in Commerce or Graduate Certificate in Marketing at UWA.

English competency

Minimum overall IELTS score of 6.5, with no band less than 6.0.

For more information on requirements, please contact your Edumapple manager.

About the university

With a founding purpose to "advance the prosperity and welfare of communities," the University of the State was established in 1911 and opened its doors in 1913 to a small student body of 184. More than 28,000 students hailing from 115 different countries are now enrolled.

In the realms of education, research, and student success, UWA has been at the forefront of groundbreaking innovations since its inception. However, a university is more than just a place to get a degree and do research.

Throughout Western Australia, the country, and the globe, UWA has played an important role in advancing knowledge, culture, and the economy for over a century.

As the sole institution in Western Australia to be ranked in the top 100 globally, UWA has earned praise for its creative curricula, strong ties to local businesses, dedication to the student experience, and groundbreaking research.

Choosing to study at UWA means becoming a member of a community that has a reputation for leading good change, both locally and globally. You will also become part of a network of dedicated and innovative leaders who are determined to make a difference.