Master of Strategic Communication
- 2 years
- Duration
- 40,700 AUD/year
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Master
- Degree
- Campus
- Format
- Perth / Australia
- Location
Program description
With the increasing significance of digital media, strategic communication is more important than ever. All organizations, whether public or private, small or large, require a communication specialist.
For professionals who want to advance their skills in this field, the Master in Strategic Communication is a great choice. It also opens doors to fulfilling careers. The curriculum is designed to increase your ability to lead and develop strategies for business, government, and the community, as well as to thrive in a variety of media and communications professions.
Gain experience and acquire a set of highly desirable abilities in planning and overseeing communication campaigns, projects, and strategies across a variety of media channels and work environments.
Program structure
Conversion
Students who have not completed a Bachelor's degree with a relevant major as recognised by the University, must complete relevant conversion unit(s) up to the value of 24 points, as advised by the University.
Core (take all units (24 points):
- COMM5104 Public Communication (6)
- COMM5701 Strategic Communications in a Digital Era (6)
- COMM5702 Digital Media: Theory and Practice (6)
- COMM5704 Global Media and Cross-cultural Communication (6)
Option - Group A
For students enrolled in a course by coursework, take a minimum 4 units (24 points) from Group A and take the remaining units (up to 4 units/24 points) from Group B. For students in course by coursework and dissertation, take 4 units from Group A (24 points) and 4 units from Group C (24 points):
- COMM5200 Digital Advocacy (6)
- COMM5501 Advanced Topics in Strategic Communication (6)
- COMM5604 Media Governance (6)
- COMM5605 Issues in Global Journalism and Strategic Communication (6)
- COMM5706 Accountability and Responsibility in the Media (6)
Option - Group B (take units as per sequence notes in Group A)
- ASIA5001 Key Debates in the Asian Region (6)
- BUSN5003 Data Storytelling (6)
- BUSN5100 Applied Professional Business Communications (6)
- HRMT5530 Career Development and Employability (6)
- MKTG5501 Integrated Marketing Communications (6)
- MKTG5502 Social Media Marketing (6)
- POLS5503 Public Administration (6)
- WILG5001 Work Integrated Learning Internship Program (6)
- WILG5002 Work Integrated Learning Internship Program (6)
- WILG5003 Work Integrated Learning Internship Program (12)
Option - Group C (take units as per sequence notes in Group A)
- SOCS4100 Social Sciences Research Skills (6)
- SOCS5551 Master's Dissertation Part 1 (6)
- SOCS5552 Master's Dissertation Part 2 (6)
- SOCS5553 Master's Dissertation Part 3 (6)
Price
- Tuition fee — 40,700 AUD per year.
Requirements for applicants
To be considered for admission to this course an applicant must have
- a Bachelor's degree, or an equivalent qualification, as recognised by UWA;
- the equivalent of a UWA weighted average mark of at least 50 per cent; or
- completed a Graduate Certificate or Graduate Diploma in Strategic Communication at UWA.
English competency
- Minimum overall IELTS score of 6.5, with no band less than 6.0.
For more information on requirements, please contact your Edumapple manager.
About the university
With a founding purpose to "advance the prosperity and welfare of communities," the University of the State was established in 1911 and opened its doors in 1913 to a small student body of 184. More than 28,000 students hailing from 115 different countries are now enrolled.
In the realms of education, research, and student success, UWA has been at the forefront of groundbreaking innovations since its inception. However, a university is more than just a place to get a degree and do research.
Throughout Western Australia, the country, and the globe, UWA has played an important role in advancing knowledge, culture, and the economy for over a century.
As the sole institution in Western Australia to be ranked in the top 100 globally, UWA has earned praise for its creative curricula, strong ties to local businesses, dedication to the student experience, and groundbreaking research.
Choosing to study at UWA means becoming a member of a community that has a reputation for leading good change, both locally and globally. You will also become part of a network of dedicated and innovative leaders who are determined to make a difference.
