Bachelor of Business - Marketing
- 4 years
- Duration
- 16,466 USD/year
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Bachelor
- Degree
- Campus
- Format
- Dubai / United Arab Emirates
- Location
Program description
The Bachelor of Business major in Marketing teaches graduates how to design data-driven marketing strategies by studying customer behavior, ultimately contributing to the development of a solid basis for businesses. Graduates are also taught how to analyze real-world marketing difficulties while formulating and implementing marketing strategies. The curriculum will train graduates to be multi-channel communicators who can use digital, oral, written, and visual talents to create brands and engage stakeholders.
Completing this program will provide you with a variety of exciting job opportunities, including Brand Manager, Market Research Analyst, Social Media Marketing Specialist, Content Coordinator and Ecommerce Coordinator, Advertising Executive, Digital Marketing Manager, Project Coordinator, Project Manager, Customer Relationship Manager, and many more.
Program structure
Core Subjects
- Accounting for Decision Making
- Responsible Business
- Statistics for Business
- Economic Essentials for Business
- Introductory Principles of Finance
- Introduction to Management
- Marketing Principles
- Introductory of Marketing Research
- Consumer Behaviour
- Marketing and Digital Communication
- Marketing Strategy and Innovation
Price
- AED 60,429 / USD 16,466 per year (VAT 5% inclusive)
Note: Yearly fees will vary depending on number of subjects enrolled in
Requirements for applicants
- High school certificate or equivalent:
- Attestat with a minimum average of 3/5
- CBSE and ICSE, Grade 12 with a minimum average of 50%
- International Baccalaureate Diploma with a minimum average of 21 points
- English language proficiency:
- IELTS (Academic) overall score of 5.0 and minimum score of 5.0 in Reading and Writing
- TOEFL iBT overall score of 61
- All students applying for these programs are required to have an EmSAT in Mathematics with a score of 600 or equivalent
About the university
Founded in 1993, the University of Wollongong in Dubai (UOWD) is the first international Australian institution in the UAE. It is a branch campus of the University of Wollongong, which has locations in Australia, Hong Kong, and Malaysia. The University of Wollongong Dubai (UOWD) provides over 40 globally accredited bachelor and master's degrees in ten in-demand industrial categories. We are the first globally authorized Australian university in the UAE, serving over 3,500 students from 108 different countries.
UOWD students can select from a variety of graduate and post-graduate degree programs in engineering, business, ICT, healthcare, communications, and media. Our academics are led by a highly qualified and globally experienced faculty, each of whom possesses a PhD and is recognized as a leader in their area. They are actively involved in research activities spanning 100 ground-breaking topics and have significant industry contacts.
Our 152,000 graduates worldwide are pursuing careers with well-known blue-chip firms and industry heavyweights including 3M, ADCB, Adidas, Amazon, Deloitte, Emirates, FedEx, GE, IBM, Microsoft, and Pepsico. Furthermore, data shows that 83% of recent graduates are hired within six months after graduation.
