Bachelor of Communication and Media - Marketing Communication and Advertising
- 4 years
- Duration
- 16,466 USD/year
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Bachelor
- Degree
- Campus
- Format
- Dubai / United Arab Emirates
- Location
Program description
The Marketing, Communication, and Advertising Specialization provides a comprehensive examination of the commercial dimensions of media, marketing, communication, and advertising. Alongside acquiring knowledge of the commercial aspects of media and media production, you will explore many media and communication strategies, as well as numerous media creation techniques, positioning you as creators of advertising and marketing campaigns rather than simple commentators on these subjects.
This specialty distinguishes itself from a conventional business approach to marketing by its emphasis on practical coursework and experiential learning. You will acquire knowledge of media design and processes, enabling you to apply these talents in the development of advertising and marketing campaigns. You will engage in authentic, live projects, evaluating your works with a public audience, assessing audience engagement, obtaining real-time feedback, and making necessary improvements. Your whole work during the program is compiled in your own portfolio, ensuring you are job-ready and distinguishing you from your peers by graduation.
Program structure
Core Subjects
- Introduction to Communication and Media
- Global Media and Culture
- Media Ethics and Law
- Making Media
- Understanding Research Practice
- Global Media and Social Justice
- Media Ethnographies
- The Future of Work
Major Subjects
- Marketing Principles
- Business Communication
- Digital and Social Innovation
- Public Relations Concepts
- Advertising Practice and Creative Strategies
- Digital Marketing
- Integrated Marketing Communications Strategy
- Marketing Strategy and Innovation
Price
- AED 60,429 / USD 16,466 per year (VAT 5% inclusive)
Note: Yearly fees will vary depending on number of subjects enrolled in
Requirements for applicants
- High school certificate or equivalent:
- Attestat with a minimum average of 3/5
- CBSE and ICSE, Grade 12 with a minimum average of 50%
- International Baccalaureate Diploma with a minimum average of 21 points
- English language proficiency:
- IELTS (Academic) overall score of 5.0 and minimum score of 5.0 in Reading and Writing
- TOEFL iBT overall score of 61
- All students applying for these programs are required to have an EmSAT in Mathematics with a score of 600 or equivalent
About the university
Founded in 1993, the University of Wollongong in Dubai (UOWD) is the first international Australian institution in the UAE. It is a branch campus of the University of Wollongong, which has locations in Australia, Hong Kong, and Malaysia. The University of Wollongong Dubai (UOWD) provides over 40 globally accredited bachelor and master's degrees in ten in-demand industrial categories. We are the first globally authorized Australian university in the UAE, serving over 3,500 students from 108 different countries.
UOWD students can select from a variety of graduate and post-graduate degree programs in engineering, business, ICT, healthcare, communications, and media. Our academics are led by a highly qualified and globally experienced faculty, each of whom possesses a PhD and is recognized as a leader in their area. They are actively involved in research activities spanning 100 ground-breaking topics and have significant industry contacts.
Our 152,000 graduates worldwide are pursuing careers with well-known blue-chip firms and industry heavyweights including 3M, ADCB, Adidas, Amazon, Deloitte, Emirates, FedEx, GE, IBM, Microsoft, and Pepsico. Furthermore, data shows that 83% of recent graduates are hired within six months after graduation.
