Bachelor of Psychological Science - Marketing
- 4 years
- Duration
- 16,466 USD/year
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Bachelor
- Degree
- Campus
- Format
- Dubai / United Arab Emirates
- Location
Program description
Comprehending human behavior and social psychology provides a substantial edge in the realm of marketing. The Bachelor of Psychological Science (Marketing) amalgamates psychological science with marketing concepts, equipping students to comprehend and successfully influence customer behavior. During the programme, students will explore fundamental psychological subjects that will establish a solid basis for comprehending human cognition, emotion, and behavior in many circumstances. This psychological acumen is essential for devising impactful marketing efforts that can sway and convince. The program encompasses psychological theory and vital marketing competencies, such as marketing analytics, brand management, content marketing, social media strategy, digital advertising, and search engine optimization. Students will acquire the skills to implement psychological concepts in various domains, therefore improving their capacity to comprehend customer motives and anticipate market trends.
Program structure
Core Subjects
- Critical Thinking and Communication Skills in Psychology
- Foundations in Psychology
- Research Methods and Statistics
- Personality
- Biological Psychology and Learning
- Cognition and Perception
- Development and Social Psychology
- Quantitative Methods in Psychology
- Psychopathology
- Assessment and Intervention
- History and Philosophy of Psychology
- Design and Analysis
- Advanced Topics in Cognition
- Social Behaviour and Individual Differences
- Applied Psychology
- Child Development
Specialisation Subjects
- Marketing Research and Consumer Insights
- Consumer Behaviour
- Marketing and Digital Communication
- Marketing Startegy and Innovation
Price
- AED 60,429 / USD 16,466 per year (VAT 5% inclusive)
Note: Yearly fees will vary depending on number of subjects enrolled in
Requirements for applicants
- High school certificate or equivalent:
- Attestat with a minimum average of 3/5
- CBSE and ICSE, Grade 12 with a minimum average of 50%
- International Baccalaureate Diploma with a minimum average of 21 points
- English language proficiency:
- IELTS (Academic) overall score of 5.0 and minimum score of 5.0 in Reading and Writing
- TOEFL iBT overall score of 61
- All students applying for these programs are required to have an EmSAT in Mathematics with a score of 600 or equivalent
About the university
Founded in 1993, the University of Wollongong in Dubai (UOWD) is the first international Australian institution in the UAE. It is a branch campus of the University of Wollongong, which has locations in Australia, Hong Kong, and Malaysia. The University of Wollongong Dubai (UOWD) provides over 40 globally accredited bachelor and master's degrees in ten in-demand industrial categories. We are the first globally authorized Australian university in the UAE, serving over 3,500 students from 108 different countries.
UOWD students can select from a variety of graduate and post-graduate degree programs in engineering, business, ICT, healthcare, communications, and media. Our academics are led by a highly qualified and globally experienced faculty, each of whom possesses a PhD and is recognized as a leader in their area. They are actively involved in research activities spanning 100 ground-breaking topics and have significant industry contacts.
Our 152,000 graduates worldwide are pursuing careers with well-known blue-chip firms and industry heavyweights including 3M, ADCB, Adidas, Amazon, Deloitte, Emirates, FedEx, GE, IBM, Microsoft, and Pepsico. Furthermore, data shows that 83% of recent graduates are hired within six months after graduation.
