Master of Marketing
- 2 years
- Duration
- 30,780 USD
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Master
- Degree
- Campus
- Format
- Dubai / United Arab Emirates
- Location
Program description
As the business environment changes and becomes more reliant on technology, we see a sharp rise in the demand for highly qualified marketers. Digital advertising (45%) and content creation/curation (42%), according to LinkedIn studies, are the two marketing competencies that employers seek most. Additionally, digital marketers are paid more than the national average, according to the US Bureau of Labor Statistics (BLS).
The Masters in Marketing program at UOWD in Dubai, which is based on marketing in the digital era, equips students for work in a new economy — one in which decisions, action, and technology are all intertwined. Businesses are searching for marketing experts who can use their technical skill set, viewpoints, and knowledge to change the environment in which they work.
Organizations are searching for marketing specialists that can use their expertise and viewpoints, as well as their technical skills, to make a difference where they work. Our Master of Marketing degree equips students with a thorough understanding of fundamental marketing viewpoints as well as advanced digital marketing and research techniques.
Students are taught through lectures and hands-on exercises, and they also have the opportunity to learn by working with real-world firms dealing with current concerns. Key topics include creating digital media strategy and content, using data analytics to investigate market trends and customer behavior, obtaining insights, and building efficient commercial solutions.
Program structure
Common Business Subjects
- Accounting and Financial Management
- Organisational Behaviour and Management
- Operations Management
- Principles of Marketing Management
Specialisation Subjects
- Digital Marketing
- Social Marketing
- Marketing Strategy
- Consumer Behaviour
- Marketing Communications
Price
- AED 9,415.35 / USD 2,565 per subject (VAT 5% inclusive)
Note: Yearly fees will vary depending on number of subjects enrolled in
Requirements for applicants
- Bachelor’s degree in the relevant field of study, or its equivalent with an overall GPA:
- 4 Point System: 3.0/4.0
- 5 Point System: 4.0/5.0
- 10 Point System: 7.0/10.0
- English language proficiency:
- IELTS (Academic) with a minimum overall score of 6.0 with 6.0 in Reading and Writing and 5.0 in Listening and Speaking
- TOEFL iBT with a minimum overall score of 79 with not less than 20 in Writing, 18 in Reading, 17 in Listening, 16 in Speaking
In some cases your prior learning may be recognised by exempting you from completing specific subjects at UOWD on the basis of work you have already completed at another recognised institution or if you have a completed a bachelor degree in a relevant area from an accredited institution. In the case of Master of Marketing, credit for prior learning may also be considered if you have a UOWD Graduate Certificate in Business.
About the university
Founded in 1993, the University of Wollongong in Dubai (UOWD) is the first international Australian institution in the UAE. It is a branch campus of the University of Wollongong, which has locations in Australia, Hong Kong, and Malaysia. The University of Wollongong Dubai (UOWD) provides over 40 globally accredited bachelor and master's degrees in ten in-demand industrial categories. We are the first globally authorized Australian university in the UAE, serving over 3,500 students from 108 different countries.
UOWD students can select from a variety of graduate and post-graduate degree programs in engineering, business, ICT, healthcare, communications, and media. Our academics are led by a highly qualified and globally experienced faculty, each of whom possesses a PhD and is recognized as a leader in their area. They are actively involved in research activities spanning 100 ground-breaking topics and have significant industry contacts.
Our 152,000 graduates worldwide are pursuing careers with well-known blue-chip firms and industry heavyweights including 3M, ADCB, Adidas, Amazon, Deloitte, Emirates, FedEx, GE, IBM, Microsoft, and Pepsico. Furthermore, data shows that 83% of recent graduates are hired within six months after graduation.
