Master of Science - Marketing (Analytics)
- 2 years
- Duration
- 31,584 USD
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Master
- Degree
- Campus
- Format
- San Antonio / USA
- Location
- Webster University
- School
Program description
The marketing core's overarching goal is to give students a chance to learn about the ever-changing ways in which people and their actions affect marketing campaigns. Effective marketing techniques, processes, and data that lead to meaningful marketing decisions are all part of this analysis.
- In order to create strategic marketing decisions that matter, students will learn how to get relevant information, evaluate it, and analyze it successfully.
- By creating and assessing marketing plans and goals that encourage lasting success and deep connections, students will learn to efficiently oversee value generation.
- Among the many personal qualities necessary for a marketing manager to succeed are the ability to effectively communicate, manage one's own brand, act ethically, and lead a team.
Program structure
Required Courses
- Foundations of Marketing Strategic Thinking (Requisite Course) (3 hours)
- Marketing Channel Management (3 hours)
- Promotional Management (3 hours)
- International Marketing (3 hours)
- Management of Digital Marketing (3 hours)
- Marketing Research (3 hours)
- Marketing Statistics (3 hours) or Applied Business Statistics (3 hours)
- Marketing Analytics (3 hours)
- Marketing Management (3 hours)
- Integrated Studies in Marketing (3 hours)
Analytics Emphasis
- Analytics Programming with R (3 hours)
- Data Visualization (3 hours)
- Machine Learning for Predictive Analytics (3 hours)
- Analytics Practicum (3 hours)
Price
Fee for education is 31584.00 USD for international students
This list does not include all fees charged by Webster University.
- Application Fee (non-refundable) - $50
- Graduation Fee (non-refundable) - $125
- Transcript Fee - $15
- Study Abroad (non-refundable) - varies
NOTE: Courses in various academic programs sometimes require expendable supplies or services, and in these cases the student may be billed a class fee for such costs.
Requirements for applicants
- A completed online application for graduate admissions.
- A non-refundable application fee of $50 is required.
- Official transcripts from the educational institution from which the student earned their first bachelors-level degree. For U.S. institutions, this means accreditation from a regional accrediting body. Non-U.S. institutions must be recognized by the Ministry of Education as a university-level provider of higher education and accredited by any appropriate agencies within the home country and any countries in which it operates and/or issues degrees. This transcript and/or diploma must show the degree received and the date conferred. Applicants previously enrolled in graduate-level coursework must submit official transcripts of that work. All official transcripts and documents in a language other than English must be accompanied by a certified English translation.
- A curriculum vitae (résumé) that documents prior employment and experience or an essay on a topic of the student's choice, such as a special interest, significant experience or notable achievement. Minimum 300 word count in length.
Applicants to the marketing (MS) must have completed a business or business-related undergraduate degree meeting the following criteria:
- University/college is regionally accredited
- The business school must have a business-related accreditation (e.g. AACSB, ACBSP, IACBE, etc.)
English Proficiency for international student applicants:
Successfully meeting the requirements for one of the following tests within the last two years:
- TOEFL: jBT: 80
- TOEFL: pBT: 550
- IELTS: Academic: 6.0
- Duolingo: 110
- Pearson: 53
- Cambridge Academic English: 169
- Password: 6.0
- GTEC: 1201
- jTEP: 3.7
- SAT's English-based Reading and Writing Score: 450
- ACT composite score: 23
- Completion of at least one year academic of college-level coursework for undergraduate students at a regionally accredited U.S. institution of higher learning within the last three years. It must be academic coursework that is completed; ESL coursework does not qualify.
- Completion of at least one semester of graduate-level courses with grades of B or higher at a regionally accredited U.S. institution of higher learning within the last three years. Coursework must be academic; ESL coursework does not qualify.
- If a student has completed three or more years of study in an English-medium high school or university-level academic program in a country other than ones listed above, he/she may request a waiver.
- Successful completion of the ELS Language Center's English for Academic Purposes or ELS Language Center Level 112 (must have valid ELS 112 Certificate of Completion).
- Successful completion of the University of Central Florida's Center for Multilingual Multicultural Studies (CMMS) Intensive English Program (must have valid completion certificate).
About the university
The extraordinary history of Webster University, which was founded in 1915 by the Loretto Sisters with the goal of making higher education more accessible to all, can be traced back to that same commitment to racial equality.
The growing interconnectedness of our world has prompted us to spend the last four decades creating a global network of engaged academics and alumni who work together to create meaningful connections in their local communities and beyond.
Our Core Values
- Students - keeping small classes, personal connections with professors and staff, and a focus on the needs of individual students is one way to ensure a truly global education for every student.
- Learning - for this purpose, we aim to develop educational programs that combine theory and practice; provide an international perspective; encourage creativity; and foster a lifelong desire to learn.
- Diversity and Inclusion - Instilling in students an appreciation for diversity and an understanding of their own and others' values by creating an environment that is accessible to individuals of diverse cultures, ages, and socioeconomic backgrounds.
- Global Citizenship - in order to educate and empower a wide range of people from all walks of life, as well as to protect the environment and strengthen the communities we serve.
Campuses and Locations
No matter where you live or work, our undergraduate and graduate programs are here to help you reach your professional and personal goals. We have campuses in USA, China, Greece, Austria, Switzerland and others.
