Master of Arts - Public Relations
- 2 years
- Duration
- 26,280 USD
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Master
- Degree
- Mixed
- Format
- Fort Belvoir / USA
- Location
- Webster University
- School
Program description
The field of public relations offers students a rigorous academic foundation alongside practical experience working on projects for real clients. Public relations is built on a foundation of writing and understanding of target audiences, hence strong writing skills are essential to the field.
As they develop their professional portfolios, students understand the ideas behind and get expertise with developing strategic information programs, internal communications plans, media relations, and special events across all forms of media (print, video, radio and television, and social media, digital and electronic applications).
Professors, lecturers, mentors, and students all come from the working world to give the academic program a more realistic foundation. Internships add depth to education.
Program structure
Main modules
- Fundamentals of Strategic Communications and Public Relations (3 hours)
- Introduction to Visual Communications for Advertising and Public Relations (3 hours)
- New Media Messaging (3 hours)
- Organizational Internal Communication (3 hours)
- Writing for Public Relations (3 hours)
- Media Relations (3 hours)
- Crisis Communications and Issues Management (3 hours)
- Public Relations Campaigns (3 hours)
- Internship (3 hours) or Senior Overview (3 hours)
In addition, a minimum of 6 credit hours from the following:
- Introduction to Marketing Communications (3 hours)
- Visual Communication for Advertising and Public Relations (3 hours)
- Media, Diversity and Society (3 hours)
- Global Media Practice (3 hours)
- Topics (1-3 hours)
- Public Relations Research (3 hours)
- Public Relations Case Studies, U.S. and Global (3 hours)
- Special Events (3 hours)
- Professional Development in Public Relations (3 hours)
- Interpersonal Communication (3 hours)
- Presentations for Media Professionals (3 hours)
Required Courses in the Department of Communications and Journalism
In addition to the 33 credit hours required in the public relations program, the following 18 credit hours are required to provide all students with a solid foundation in communication and journalism theory and applications.
- Introduction to Media Production for Journalists (3 hours)
- Fundamentals of Reporting (3 hours)
- Media Foundations (3 hours)
- Media Writing (3 hours)
- Ethics in the Media (3 hours)
- Media Law, Ethics & Policy (3 hours)
Price
Fee for education is 26280.00 USD for international students
This list does not include all fees charged by Webster University.
- Application Fee (non-refundable) - $50
- Graduation Fee (non-refundable) - $100
- Transcript Fee - $15
- Study Abroad (non-refundable) - varies
NOTE: Courses in various academic programs sometimes require expendable supplies or services, and in these cases the student may be billed a class fee for such costs.
Requirements for applicants
- Applicants considered for admission to graduate studies at Webster University must hold an earned baccalaureate degree from an accredited educational institution recognized by Webster University, and meet all program admission standards. Applicants who have a completed baccalaureate degree from a U.S. accredited institution must satisfy program requirements or requisites, including a 2.5 (on a 4.0 scale) minimum cumulative Grade Point Average (GPA) at their baccalaureate degree granting institution for full admission. Students who completed their university education outside the U.S. must have earned an equivalent recognized baccalaureate degree as determined by Webster University. Students who have the necessary academic preparation for admission to accredited/recognized master's-level university programs in their native system of education, providing their academic preparation was at least three years in length, will be considered for admission using Webster University admission criteria. Consideration includes a minimum, cumulative GPA as calculated by Webster University.
- A curriculum vitae (résumé) that documents prior employment and experience or an essay on a topic of the student's choice, such as a special interest, significant experience or notable achievement. Minimum 300 word count in length.
English Proficiency for international student applicants:
Successfully meeting the requirements for one of the following tests within the last two years:
- TOEFL: jBT: 80
- TOEFL: pBT: 550
- IELTS: Academic: 6.0
- Duolingo: 110
- Pearson: 53
- Cambridge Academic English: 169
- Password: 6.0
- GTEC: 1201
- jTEP: 3.7
- SAT's English-based Reading and Writing Score: 450
- ACT composite score: 23
- Completion of at least one year academic of college-level coursework for undergraduate students at a regionally accredited U.S. institution of higher learning within the last three years. It must be academic coursework that is completed; ESL coursework does not qualify.
- Completion of at least one semester of graduate-level courses with grades of B or higher at a regionally accredited U.S. institution of higher learning within the last three years. Coursework must be academic; ESL coursework does not qualify.
- If a student has completed three or more years of study in an English-medium high school or university-level academic program in a country other than ones listed above, he/she may request a waiver.
- Successful completion of the ELS Language Center's English for Academic Purposes or ELS Language Center Level 112 (must have valid ELS 112 Certificate of Completion).
- Successful completion of the University of Central Florida's Center for Multilingual Multicultural Studies (CMMS) Intensive English Program (must have valid completion certificate).
About the university
The extraordinary history of Webster University, which was founded in 1915 by the Loretto Sisters with the goal of making higher education more accessible to all, can be traced back to that same commitment to racial equality.
The growing interconnectedness of our world has prompted us to spend the last four decades creating a global network of engaged academics and alumni who work together to create meaningful connections in their local communities and beyond.
Our Core Values
- Students - keeping small classes, personal connections with professors and staff, and a focus on the needs of individual students is one way to ensure a truly global education for every student.
- Learning - for this purpose, we aim to develop educational programs that combine theory and practice; provide an international perspective; encourage creativity; and foster a lifelong desire to learn.
- Diversity and Inclusion - Instilling in students an appreciation for diversity and an understanding of their own and others' values by creating an environment that is accessible to individuals of diverse cultures, ages, and socioeconomic backgrounds.
- Global Citizenship - in order to educate and empower a wide range of people from all walks of life, as well as to protect the environment and strengthen the communities we serve.
Campuses and Locations
No matter where you live or work, our undergraduate and graduate programs are here to help you reach your professional and personal goals. We have campuses in USA, China, Greece, Austria, Switzerland and others.
