Bachelor - Entrepreneurship and Digital Marketing

4 years
9,800 EUR/year
Rolling admission
Rolling admission
Wittenborg University of Applied Sciences

Program description

Students who pick the BBA Entrepreneurial Business Administration programme and the specialism in Entrepreneurship & Digital Marketing are frequently interested in launching their own businesses at the end of their studies, particularly in the fields of digitisation, marketing, and sales. It is a demanding programme that is jam-packed with business and entrepreneurship tasks.

Students in the EBA's Digital Marketing specialism will finish their work experience, business start-ups, and graduation assignment in the realm of entrepreneurial digital marketing!

The Entrepreneurship programme is designed for students who know they want to start and run their own firms and desire the support and tools that a Bachelor of Entrepreneurship and SME Management degree can provide. Students must have an international perspective and be fluent in English. Students will be ambitious, optimistic, and have excellent general communication abilities. They will be creative, artistic, and conceptual thinkers with strong social networks.
The EBA pathway enables prospective entrepreneurs to more easily adjust to changing environments by applying their learning skills, competencies, and knowledge, hence minimising firm failure. In the event that a company fails, trained entrepreneurs are more likely to ensure its survival than individuals who have not been specifically schooled in the field of entrepreneurship.

Program structure

The Entrepreneurship Bachelor programme is split into three sections:

Phase 1 – (Theory)
The first phase is a general freshman year that focuses on textbook theory, which is essential for all relevant management courses. Students attend mixed-discipline lectures (all specialisations together), but are expected to demonstrate their chosen Specialisation field in their essays/papers/project work.

Phase 2 - (From Theory to Planning)
Phase 2 is a different course of modules that are particular to the chosen field as well as more general modules. Year 3's focus is planning, and several modules will be evaluated through cases and planning, such as a Marketing Plan for the module Marketing. The completion of a Business Plan and other particular Entrepreneurship Modules is also included in the year.

Phase 3 - (Towards Strategy and Practice)
Phase 3 modules, or the "Final Year," in which students study strategic management modules, complete their unique Work Preparation Module, and finish the year with their research assignment, the graduation dissertation. Students can also put their Business Plans to the test in Business Start-ups and Business Plan Execution, as well as initiate a full business start-up in their Work Placement module.


Tuition Fee

Annual: 9,800 EUR

Requirements for applicants

Entry Requirements - Bachelor Programmes

  • High School Diploma or final certificate, equivalent to the Netherlands HAVO or MBO level-4 diploma / UK AS & A-Level or BTEC. Please contact the Admissions Office to receive High School diploma comparisons. Advanced Placement / Credit Transfer Possible - please see Credit Transfer & Accreditation of Prior Learning at WUASfor more information.

English Language Requirements

  • IELTS 6 or TOEFL equivalent. Click here for an overview of the equivalent scores.
  • TOEFL Code of Wittenborg is 4889.

About the university

Wittenborg University of Applied Sciences in Apeldoorn is a young, innovative, and fully approved business school. Wittenborg University was founded in 1987. With over a thousand students and faculty members from over a hundred different countries, this private university of applied sciences and business school in the Netherlands boasts the distinction of being the most cosmopolitan in the country. The Amsterdam campus is an active part of the institution and features a curriculum that emphasizes entrepreneurship.

Wittenborg’s Mission & Vision

The long-term goal of Wittenborg University is to be recognized globally as a leading university of applied sciences known for its international, innovative approach to teaching, research, and service to the (business) community. According to Wittenborg, "Better Yourself, Better Our World" should be everyone's guiding principle.

By providing an environment where internationalization, diversity, and ethics provide the foundation for effective applied, research-informed, global learning, Wittenborg's mission is to make a positive social impact in Apeldoorn and the surrounding region.

WUAS Locations

Wittenborg University of Applied Sciences is based in Apeldoorn and Amsterdam.

  • Wittenborg has over 1200 students from over 100 nationalities in Apeldoorn, and because of its international character, it takes pride in offering all its students quality student housing in its own campus accommodation in the town center and in own-managed student apartments close to the university.
  • Business, tourism, and culture surround the Amsterdam Campus. The 100+ Wittenborg business and entrepreneurship students commonly live in Amsterdam and combine their studies with business start-ups. The study is in a modern business building near Schiphol Airport and public transportation. 

Read more about Wittenborg University of Applied Sciences, Netherlands

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