Bachelor - Marketing and Communication
- 4 years
- Duration
- 9,800 EUR/year
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Bachelor
- Degree
- Campus
- Format
- Apeldoorn / Netherlands
- Location
Program description
The bachelor of business administration MCI programme with a specialty in Marketing & Communication aims to build the skills and abilities required of a modern Marketing and Public Relations Officer.
Modules such as 'Mass Communication,' 'Public Relations,' and 'Company Branding' are introduced to students, as are marketing areas such as 'Marketing Research,' 'Niche Marketing,' and 'E-Presence.'
Students will be requested to produce a firm communication plan or a marketing strategy as part of a business plan during their final year.
Program structure
Year 1
- Accounting & Bookkeeping
- Intercultural Management
- Small Business Environment
- Modern Principles of Marketing
- Management, Leadership & The Organisation
- Introduction to Finance
- Training in Interpersonal Skills
- TIPS - Interviewing Skills
- TIPS - Effective Meeting
- TIPS - Peak Performance
- TIPS - Feedback and Group Interaction
- Business Communication
- Marketing Mix
- Organisational Theory
- Project Management Basics
- 2nd Foreign Languages
- PDP 1 – Personal Development Plan & Tutoring and Academic English
- PDP Seminar - Business Presentation Skills
- PDP Seminar - Project Management Game
- PDP Seminar - Leadership in Business Environment
- PDP Seminar - Team Building
- PDP Seminar - Effective Time Management
- 6 x Project Week & In-Company Visits
Year 2
- Administrative Organisation Management
- Sociology & Organisational Behaviour New Business Environment
- International Law in Business & Commerce
- Marketing Research
- 2nd Foreign Languages
- Marketing & Communication
- Business Philosophy
- Business Accounting
- European Law
- Information Management
- Managing Organisations
- Introduction to Entrepreneurship
- PDP 2 – Personal Development Plan, Tutoring & Academic English
- PDP Seminar - Managing Diversity
- PDP Seminar - Negotiation
- PDP Seminar - Consulting Skills
- PDP Seminar - Tapping your Creativity
- PDP Seminar - Conflict Management
- 6 Project week & In-Company Visits
Year 3
- Databases & Information Retrieval
- Sales & Export
- Corporate Entrepreneurship
- Statistics
- Business Plan
- Enterprise Technology & Innovation
- CRM & Software Management
- Website Design & Benchmarking
- Marketing Plan
- Financial & Risk Management
- Research Methodology & Quantitative Methods
- Enterprise Diagnostics & Evaluation
- International Marketing for SMEs
- Intercultural Business Communication for Managers
- PDP 3 - Personal Development Plan & Tutoring
Year 4
- International Labour Relations
- Strategic Marketing
- Quality Management
- Advanced Corporate Strategy
- IT Infrastructure
- Work Placement Module
- Graduation Assignment
Price
Tuition Fee
Annual: 9,800 EUR
Requirements for applicants
Entry Requirements - Bachelor Programmes
- High School Diploma or final certificate, equivalent to the Netherlands HAVO or MBO level-4 diploma / UK AS & A-Level or BTEC.
English Language Requirements
- IELTS 6 or TOEFL equivalent. Click here for an overview of the equivalent scores.
- TOEFL Code of Wittenborg is 4889.
About the university
Wittenborg University of Applied Sciences in Apeldoorn is a young, innovative, and fully approved business school. Wittenborg University was founded in 1987. With over a thousand students and faculty members from over a hundred different countries, this private university of applied sciences and business school in the Netherlands boasts the distinction of being the most cosmopolitan in the country. The Amsterdam campus is an active part of the institution and features a curriculum that emphasizes entrepreneurship.
Wittenborg’s Mission & Vision
The long-term goal of Wittenborg University is to be recognized globally as a leading university of applied sciences known for its international, innovative approach to teaching, research, and service to the (business) community. According to Wittenborg, "Better Yourself, Better Our World" should be everyone's guiding principle.
By providing an environment where internationalization, diversity, and ethics provide the foundation for effective applied, research-informed, global learning, Wittenborg's mission is to make a positive social impact in Apeldoorn and the surrounding region.
WUAS Locations
Wittenborg University of Applied Sciences is based in Apeldoorn and Amsterdam.
- Wittenborg has over 1200 students from over 100 nationalities in Apeldoorn, and because of its international character, it takes pride in offering all its students quality student housing in its own campus accommodation in the town center and in own-managed student apartments close to the university.
- Business, tourism, and culture surround the Amsterdam Campus. The 100+ Wittenborg business and entrepreneurship students commonly live in Amsterdam and combine their studies with business start-ups. The study is in a modern business building near Schiphol Airport and public transportation.
Read more about Wittenborg University of Applied Sciences, Netherlands
