Master of Business Management - Digital Marketing and Communication
- 1,5 years
- Duration
- 18,300 EUR
- Price
- Rolling admission
- Start
- Rolling admission
- Deadline
- Master
- Degree
- Campus
- Format
- Apeldoorn / Netherlands
- Location
Program description
This interesting MSc in Digital Marketing & Communication combines case studies and research. Project weeks, professional enquiry, and a professional-based learning module in which students perform a brief work placement typically related to their final project give the degree program a practical orientation.
The program includes economics, management, and MBA courses. Global economics, strategic management, globalization, society, and culture modules will help students learn more about corporate management and administration.
Digital Marketing & Communication focuses on the fast-changing, "connected" world of internet use, smart phones, apps, and social media. Many companies and organizations have entirely adjusted their advertising and marketing strategies to adapt to these new ways of connecting with clients and stakeholders, as well as the actual method and perception of marketing and communication in a digital age.
Internet and social media have transformed how firms, customers, and strangers do business, apply for jobs, sell, and buy. Digital Marketing & Communication students can learn and grow in this setting. This specialization combines modern marketing communication, digital media, and big data analytics.
Program structure
Semester 1
Core Modules
- Marketing Management
- Globalisation, Society & Culture
- Research Methods Introduction (Final Project)
- The World Economy
- Professional Inquiry
Specialisation Modules
- The Future of Integrated Digital Marketing: Video, Mobile, & Artificial Intelligence
- New Media, Marketing & Analytics
Semester 2
Core Modules
- Research Methods (Final Project)
- Micro Economics - Global Perspectives
- Strategic Management
- Project Module (3 Project Weeks, linked to Final Project)
Specialisation Modules
- Business Intelligence & Data Mining
- Strategic Communication & Branding
Semester 3 (Work Placement & Graduation)
- Professional-Based Learning
- Final Project
Price
Tuition Fee
18,300 EUR - сomplete programme (9,150 EUR - per year)
Requirements for applicants
Entry Requirements - Master Programmes
- Bachelor degree or equivalent recognised qualification;
- 3 years professional experience;
English Language Requirements
- IELTS 6 or TOEFL equivalent.
About the university
Wittenborg University of Applied Sciences in Apeldoorn is a young, innovative, and fully approved business school. Wittenborg University was founded in 1987. With over a thousand students and faculty members from over a hundred different countries, this private university of applied sciences and business school in the Netherlands boasts the distinction of being the most cosmopolitan in the country. The Amsterdam campus is an active part of the institution and features a curriculum that emphasizes entrepreneurship.
Wittenborg’s Mission & Vision
The long-term goal of Wittenborg University is to be recognized globally as a leading university of applied sciences known for its international, innovative approach to teaching, research, and service to the (business) community. According to Wittenborg, "Better Yourself, Better Our World" should be everyone's guiding principle.
By providing an environment where internationalization, diversity, and ethics provide the foundation for effective applied, research-informed, global learning, Wittenborg's mission is to make a positive social impact in Apeldoorn and the surrounding region.
WUAS Locations
Wittenborg University of Applied Sciences is based in Apeldoorn and Amsterdam.
- Wittenborg has over 1200 students from over 100 nationalities in Apeldoorn, and because of its international character, it takes pride in offering all its students quality student housing in its own campus accommodation in the town center and in own-managed student apartments close to the university.
- Business, tourism, and culture surround the Amsterdam Campus. The 100+ Wittenborg business and entrepreneurship students commonly live in Amsterdam and combine their studies with business start-ups. The study is in a modern business building near Schiphol Airport and public transportation.
Read more about Wittenborg University of Applied Sciences, Netherlands
