Bachelor of Arts - Public Relations and Advertising
- 4 years
- Duration
- 8,000 USD/year
- Price
- Sep 2025
- Start
- Aug 2025
- Deadline
- Bachelor
- Degree
- Campus
- Format
- Izmir / Turkey
- Location
- Yasar University
- School
Program description
Students in the Public Relations and Advertising Department specialise in social and business communication, as well as being trained to become highly skilled, talented creative and design experts. Theoretical and practical applications are used to reinforce principles taught in the department's dynamic setting. In 2005, the Department of Public Relations and Advertising admitted its first students. Theory pertinent to the realm of communications is investigated. Students receive practical experience in public relations and advertising through project work. Additional courses are taken to help pupils develop their artistic creativity and design skills.
Graduates of the Public Relations and Advertising Department may work as public relations experts, communication consultants, corporate communication coordinators, and press/media consultants, as copywriters in advertising agencies, and in a variety of positions in media institutions and market research firms.
Program structure
1 semester
- Presentation techniques
- Organizational communication
- Digital design applications in advertising
- Introduction to communication
- English for academic purposes 1
- Turkish 1
2 semester
- Occupational health and safety 1
- Marketing communications
- Public relations
- Concepts in social sciences
- English for academic purposes 2
- Turkish 2
- Design culture
3 semester
- Atatürk's principles and history of revolution 1
- Basic principles of advertising
- Public relations management
- Writing techniques in public relations
- Mass communication theories
- Ethic culture
4 semester
- Atatürk's principles and history of revolution 2
- Brand communication
- Persuasive communication
- Target audience behaviors
- Interpersonal communication
5 semester
- Research methods in mass communication
- Special topics in advertising
- Social responsibility
6 semester
- Research design and practice
- Special topics in public relations
7 semester
- Public relations campaign
- Training
- Entrepreneurship and business planning
8 semester
- Advertising campaign
Price
Tuition fee: 8,000 USD/year
For students who are accepted to their desired program, a non-refundable placement fee of 1000 USD will be charged to those who accept the program placement.
Requirements for applicants
- High school/secondary education (or higher)
- The entry qualification documents are accepted in the following languages: English/Turkish.
- Often you can get a suitable transcript from your school. If this is not the case, you will need official translations along with verified copies of the original.
- You must take the original entry qualification documents along with you when you finally go to the university.
- Quota for the department is 2 ppl and is applicable for all the applications around the world
Language requirements:
- TOEFL IBT 78
- CAE Grade B or above
- Yasar University FLAT exam 65%
Other requirements:
- At least 1 reference(s) must be provided.
- A motivation letter must be added to your application.
About the university
Selçuk Yaşar Sports and Education Foundation launched Yaşar University in Izmir in 2001 to promote culture, art, and design and provide education, research, and services to the local and worldwide society.
Yaşar University offers 2 graduate schools, 9 faculties, 1 school of applied science, 2 vocational schools, and a school of foreign languages to create the difference pupils require and grow persons with academic and professional knowledge, social responsibility, and arts awareness. Yaşar University offers 10 doctorate, 23 master, 32 undergraduate, and 13 associate degree programmes.
Yaşar University was recognised by the Commission on English Language Accreditation (CEA) for the first time in 2011 and again for 10 years in 2016. It continues to deliver high-quality English language instruction to students learning English as a second language. Students can also take international-standard German, French, Italian, Spanish, Russian, Portuguese, Chinese, Japanese, and Greek language classes.
The European Commission has awarded Yaşar University the Erasmus Success Story twice in a decade for its collaboration and exchange agreements with over 600 universities from 65 countries. 258 students from 58 countries attend Yaşar University.
Yaşar University has 9484 students, 414 academic staff, and 323 administrative employees, and it focuses on providing high-quality education to students who want to maximise their university experience.
Read more about Yasar University, Turkey
