Master of Arts - Culture and Arts Administration

Program description

The world we live in has become a global village as a result of information technologies, and it is critical to achieve social understanding and empathy, for which art and culture are necessary. There is an increasing demand for new generation competence in management, marketing, fundraising, and audience participation in public and private art and culture institutions.

The world of artistic creativity does not seek to satisfy customers first and foremost; rather, it challenges the audience. Management in the realm of culture and arts necessitates a new type of management that is open to new approaches in order to be consistent with the creative character of artistic creativity. A manager in the sphere of culture and arts is expected to have a good grasp of cultural politics, dynamics of artistic practise, and art and culture theories, in addition to traditional understanding of marketing, finance, human resources, and accounting.

This curriculum will equip students for changing responsibilities in management in the creative industries. It will provide students with an active study of leadership in arts and culture management and allow them to benefit from related theoretical and academic background. It will consist of a multi-disciplinary structure covering different fields such as management, business administration, design, art, and communication. Students' knowledge, experience, and abilities will increase as a result of a balanced implementation of practical approaches and active learning of basic theoretical grasp. While providing a collaborative learning environment inside cooperation, it will also assist students improve their autonomous thinking, self-confidence, and critical thinking.